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Unlock Your AR ROI: The Social & Email Lead Capture Playbook

Your stunning 3D and AR assets are trapped on your website, failing to generate leads or drive engagement across social media and email. This siloed approach means a lower return on your content investment and missed opportunities to captivate customers where they spend their time.

This playbook transforms your isolated AR assets into a powerful, automated lead generation engine. We'll show you how to build a dedicated, high-converting landing page with Carrd to showcase your AR experience. By embedding a simple Mailchimp form, you'll capture contact information from highly engaged users. Then, using Buffer, you'll schedule a consistent stream of compelling social media posts that drive targeted traffic directly to your new lead capture page, systematically growing your email list with qualified prospects.

Expected Outcomes

  • Maximize the ROI of your 3D and AR content investment.
  • Build a high-quality email list of engaged, product-aware leads.
  • Increase brand engagement and traffic from social media channels.
  • Create a scalable, repeatable process for future omnichannel promotions.

Core Tools in This Stack

Mailchimp

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Mailchimp is an all-in-one marketing, automation, and email platform that helps businesses connect with their audience, build their brand, and grow sales.

Key Features
  • Drag-and-Drop Email Builder
  • Marketing Automation (Customer Journeys)
  • Audience Management & Segmentation (CRM)
  • A/B Testing
  • Reporting and Analytics
  • Landing Page and Website Builder
  • Extensive Integrations (Shopify, Canva, etc.)
  • AI-powered Creative Assistant
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low to Mid

Ease of Use

Very Easy

Buffer

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A social media toolkit for small businesses that helps users plan, schedule, and publish content, engage with their audience, and analyze performance across multiple platforms.

Key Features
  • Content Scheduling & Publishing
  • Social Media Analytics & Reporting
  • Audience Engagement Tools (Comments & DMs)
  • AI Content Assistant
  • Custom Landing Page Builder (Start Page)
  • Multi-Platform Integration (Instagram, Facebook, X, TikTok, etc.)
Ideal For

Company Size: Micro, Small

Industries: Creative & Media, Retail & E-commerce, Business & Professional Services, Education & Non-Profit

Pricing

Model: Freemium, Subscription

Tier: Small Business

Ease of Use

Very Easy

Carrd

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Carrd is a simple, responsive, and easy-to-use platform for building one-page websites. It's ideal for creating personal profiles, portfolios, landing pages to capture leads, or any other simple online presence.

Key Features
  • Responsive one-page templates
  • Simple drag-and-drop editor
  • Custom domain support (Pro)
  • Email capture forms (Pro)
  • Third-party widget embeds (Stripe, PayPal, Gumroad, etc.)
  • Google Analytics integration (Pro)
  • No 'Made with Carrd' branding (Pro)
  • Generous free plan
Ideal For

Company Size: Micro

Industries: Technology & Software, Business & Professional Services, Creative & Media, Other

Pricing

Model: Freemium, Subscription

Tier: Low-cost

Ease of Use

Very Easy

The Workflow

graph TD subgraph "Social & Email Lead Capture" direction LR N0["Mailchimp"] N1["Buffer"] N2["Carrd"] N2 -- "Adds new subscriber on form submission" --> N0 N0 -- "Adds post to queue" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • CampaignSync

    This integration creates a seamless marketing funnel. When a user submits a form on a Carrd landing page, their information is captured. This event triggers a workflow that adds the user as a new subscriber to a specified Mailchimp audience. Immediately following the successful addition to Mailchimp, a new action is triggered to create and add a pre-defined social media post to your Buffer queue, which can welcome new subscribers or promote the campaign they signed up for.

Download Your AR ROI Playbook

Transform your siloed 3D assets into a multi-channel lead generation engine for social and email.