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Unlock True Influencer ROI with Post-Purchase Surveys on Shopify

You're spending big on TikTok and Instagram influencers and you see sales go up, but your analytics dashboard is a mess. Sales are incorrectly credited to 'Direct Traffic' or 'Organic Search', not the creators driving them. This attribution gap means you're flying blind, unable to identify which partnerships actually work and where to invest your marketing budget for maximum growth.

This playbook implements a simple yet powerful solution: a post-purchase survey directly on your Shopify checkout and order confirmation page. By asking one simple question—'How did you hear about us?'—you capture attribution data straight from the source: your customer. This 'zero-party data' cuts through the noise of analytics platforms, revealing the true impact of your influencer campaigns, podcasts, and other 'dark social' channels.

Expected Outcomes

  • Accurately measure the ROI of every influencer, podcast, and social media campaign.
  • Gain clear, actionable data to confidently double down on high-performing marketing channels.
  • Eliminate wasted ad spend by identifying and cutting underperforming partnerships.
  • Unlock insights into 'dark social' and word-of-mouth channels that traditional analytics can't track.

Core Tools in This Stack

Fairing

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Fairing is a post-purchase survey tool that helps brands understand marketing attribution and customer journeys by asking the 'How did you hear about us?' (HDYHAU) question directly after checkout. It provides real-time, zero-party data to inform marketing decisions, optimize ad spend, and improve conversion rates.

Key Features
  • Post-purchase attribution surveys (HDYHAU)
  • Question Stream™ with conditional logic for follow-up questions
  • Real-time analytics dashboard
  • Direct integrations with Shopify, BigCommerce, Klaviyo, Segment, Attentive, and more
  • Survey customization to match brand identity
  • API access for custom integrations
  • Conversion Rate Optimization (CRO) insights
Ideal For

Company Size: Micro, Small, Medium

Industries: Retail & E-commerce, Health & Wellness, Creative & Media

Pricing

Model: Subscription-based, Freemium, Tiered

Tier: Low

Ease of Use

High

Shopify

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Shopify is an all-in-one commerce platform that allows businesses to create an online store, manage products, process payments, and sell across multiple channels, from websites to social media and physical locations.

Key Features
  • Customizable Online Storefront
  • Integrated Payment Processing (Shopify Payments)
  • Point of Sale (POS) System
  • Multi-channel Selling (Social Media, Marketplaces)
  • Inventory Management
  • Marketing and SEO Tools
  • Extensive App Store for added functionality
  • Analytics and Reporting Dashboard
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Creative & Media, Health & Wellness

Pricing

Model: Subscription-based

Tier: Mid-tier

Ease of Use

Easy

The Workflow

graph TD subgraph "The Turnkey Shopify App" direction LR N0["Fairing"] N1["Shopify"] N1 -- "Renders App Block on Thank You/Order Status pages" --> N0 N1 -- "Provides customer and order data for survey association" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • KnoCommerce Shopify Checkout Embed

    This integration leverages Shopify's Checkout Extensibility feature. The Fairing Shopify app provides a dedicated 'App Block' that can be added to the Shopify Thank You and Order Status pages via the Shopify theme editor. When a customer completes a purchase, Shopify renders this block, which in turn loads and displays the active Fairing post-purchase survey. The survey responses are captured directly by Fairing and automatically associated with the corresponding customer and order data from Shopify.

Get the Influencer Attribution Playbook

Learn how to pinpoint which creators actually drive sales and invest your marketing budget with confidence.