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Unlock True Influencer ROI with Post-Purchase Surveys

You're spending big on a TikTok influencer campaign and see sales go up, but your analytics dashboard is a mess. Sales are wrongly attributed to 'Direct Traffic' or 'Organic Search' because customers see the content, then search for your brand later. This attribution gap makes it impossible to calculate the true ROI of your influencer partnerships, leaving you guessing where to spend your next marketing dollar.

This playbook solves the attribution puzzle by going straight to the source: your customers. By implementing a simple, one-question post-purchase survey asking 'How did you hear about us?', you capture what traditional analytics miss. This stack automatically pipes that self-reported attribution data directly into your CRM, enriching each customer profile. You can now see exactly which influencers, podcasts, or social channels drove a sale, enabling precise ROI tracking and powerful customer segmentation.

Expected Outcomes

  • Accurately measure the ROI of specific influencer and 'dark social' campaigns.
  • Identify your most profitable marketing channels based on direct customer feedback.
  • Make data-driven decisions on where to double-down on marketing spend and which partnerships to cut.
  • Create highly-targeted customer segments based on their original acquisition source for personalized messaging.
  • Gain a clear, customer-verified view of your entire marketing funnel beyond what standard analytics can provide.

Core Tools in This Stack

Fairing

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Fairing is a post-purchase survey tool that helps brands understand marketing attribution and customer journeys by asking the 'How did you hear about us?' (HDYHAU) question directly after checkout. It provides real-time, zero-party data to inform marketing decisions, optimize ad spend, and improve conversion rates.

Key Features
  • Post-purchase attribution surveys (HDYHAU)
  • Question Stream™ with conditional logic for follow-up questions
  • Real-time analytics dashboard
  • Direct integrations with Shopify, BigCommerce, Klaviyo, Segment, Attentive, and more
  • Survey customization to match brand identity
  • API access for custom integrations
  • Conversion Rate Optimization (CRO) insights
Ideal For

Company Size: Micro, Small, Medium

Industries: Retail & E-commerce, Health & Wellness, Creative & Media

Pricing

Model: Subscription-based, Freemium, Tiered

Tier: Low

Ease of Use

High

Klaviyo

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Klaviyo is an intelligent marketing automation platform that unifies a customer data platform (CDP) with email, SMS, and mobile push notifications. It helps businesses, particularly in e-commerce, to build stronger customer relationships and drive revenue through highly personalized communication.

Key Features
  • Unified Customer Data Platform (CDP)
  • Email & SMS Marketing Automation
  • Advanced Segmentation Engine
  • Personalization based on behavior and data
  • Predictive Analytics & Reporting
  • A/B Testing
  • Pre-built integrations (Shopify, BigCommerce, Magento, etc.)
  • Customer Reviews Collection
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Technology & Software, Business & Professional Services, Health & Wellness, Creative & Media

Pricing

Model: Free, Subscription, Usage-based

Tier: $50 - $250/month

Ease of Use

Medium

The Workflow

graph TD subgraph "The Integrated Data-Enrichment Stack" direction LR N0["Fairing"] N1["Klaviyo"] N0 -- "Adds survey responses as custom properties to profiles" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • AttributionSync Connector

    When a customer completes a post-purchase survey in Fairing, this integration captures the survey question and the customer's response. Using the customer's email address as the unique identifier, it finds the matching profile in Klaviyo. The survey response is then added to the Klaviyo profile as a custom property. If no profile exists for that email, a new one is created. This enables marketers to use Fairing's 'How Did You Hear About Us?' (HDYHAU) data for advanced segmentation and personalized messaging within Klaviyo.

Unlock Your Influencer ROI Playbook

Stop guessing and finally prove the true sales impact of your TikTok and influencer campaigns.