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Unlock True Ad ROI: The All-in-One HubSpot & Google Ads Playbook

Are your Google Ads campaigns generating leads that never close? For B2B SaaS, the long sales cycle breaks the link between an ad click and the final sale. This leads to inaccurate ROI attribution, forcing you to optimize for top-of-funnel metrics like 'leads' instead of what truly matters: closed-won revenue. You're likely wasting budget on keywords that look good on paper but fail to impact the bottom line.

This playbook details the most seamless way to connect your Google Ads performance directly to your sales revenue, all within HubSpot. By activating HubSpot's native Google Ads integration, every form submission from an ad click automatically captures the necessary tracking data (GCLID). We'll show you how to set up a simple workflow that sends deal revenue from your 'Closed-Won' pipeline stage back to Google Ads as a conversion. This closes the attribution loop, allowing you to see exactly which campaigns, ad groups, and keywords are driving actual sales, not just leads.

Expected Outcomes

  • Accurately measure the true ROI of your Google Ads campaigns, down to the keyword level.
  • Confidently optimize your ad spend based on bottom-line revenue, not just top-of-funnel lead counts.
  • Gain clear visibility into the entire customer journey, from initial ad click to closed-won deal.
  • Eliminate manual, error-prone data reconciliation between your ad platform and CRM.

Core Tools in This Stack

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

The Workflow

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Integration Logic

  • HubSpot Ads Integration

    The HubSpot Ads Integration is a native feature that directly connects your ad network accounts (like Google, Facebook, LinkedIn) to the HubSpot platform. Once connected, HubSpot pulls in key advertising data, including campaigns, ad sets, ads, impressions, clicks, and cost. The integration works in tandem with the HubSpot tracking code on your website. When a visitor clicks an ad and subsequently converts on a HubSpot form or tracked action, the integration attributes this new contact and any associated revenue to the original ad campaign. This enables powerful, closed-loop reporting, allowing you to measure the true ROI of your advertising efforts by seeing which campaigns are driving actual customers and revenue.

Get Your True Ad ROI Playbook

Stop wasting budget on ads that don't convert and learn how to attribute every dollar to closed-won revenue.