Unlock True Ad ROI: Connect Google Ads Clicks to Pipedrive Revenue
Are you wasting ad spend on Google Ads campaigns that generate clicks but not customers? For B2B businesses, the long sales cycle makes it nearly impossible to see which ad clicks lead to actual revenue. This forces you to optimize for vanity metrics like 'leads' instead of what matters most: closed-won deals. You're flying blind, unable to prove the true ROI of your marketing efforts.
The Sales-Focused Pipedrive Stack creates a direct, automated link between your marketing spend and sales revenue. This playbook shows you how to use a Jotform lead capture form to silently grab the unique Google Click ID (GCLID) for every lead. Zapier then instantly creates a new deal in Pipedrive. When your sales team marks that deal as 'Won', a second automation triggers, sending the final deal value and the original GCLID right back to Google Ads. This closes the attribution loop, giving you perfect visibility into your campaign performance.
Expected Outcomes
- Accurately attribute closed-won revenue directly to specific Google Ads campaigns, ad groups, and keywords.
- Make data-driven decisions to optimize ad spend, focusing budget on what truly drives sales, not just leads.
- Eliminate the guesswork in B2B marketing ROI by creating a closed-loop reporting system between advertising and sales.
- Gain a clear, quantifiable understanding of your true Customer Acquisition Cost (CAC) from paid channels.
Core Tools in This Stack
Pipedrive
Visit websitePipedrive is a sales-focused CRM designed by salespeople, for salespeople. It helps users visualize their sales process through its intuitive pipeline view, automate tasks, and track communications to effectively drive growth.
Key Features
- Visual Sales Pipeline Management
- Contact & Deal Management
- Sales Automation
- Email Integration & Tracking
- Reporting & Dashboards
- Lead Management Tools
- Mobile App & Integrations
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other
Pricing
Model: Subscription, Free Trial
Tier: Medium
Ease of Use
Beginner-Friendly
Jotform
Visit websiteA powerful online form builder that allows anyone to quickly create custom online forms for lead generation, surveys, payments, and data collection without any coding.
Key Features
- Drag-and-Drop Form Builder
- Extensive Template Library (10,000+)
- Conditional Logic
- Payment Gateway Integrations (PayPal, Stripe, etc.)
- E-Signature Collection (Jotform Sign)
- Workflow Automation (Jotform Approvals)
- Report & Analytics Builder
- Mobile App Builder (Jotform Apps)
- HIPAA Compliance (on specific plans)
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription
Tier: Low-Mid
Ease of Use
Very Easy
The Workflow
Integration Logic
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Zapier Form-to-Revenue Bridge
This integration triggers whenever a new submission is received on a specified Jotform. Zapier then automatically executes a series of actions in Pipedrive. It first searches for an existing Person by email; if none is found, it creates a new Person. Subsequently, it creates a new Deal and associates it with that Person. Data from the form fields (e.g., name, email, phone number, budget, inquiry details) is mapped directly to the Pipedrive Deal's title, value, and custom fields, ensuring a seamless flow of information from the lead source into the sales pipeline.
Get the Clicks-to-Revenue Playbook
Learn how to tie every ad click to a closed-won deal and finally prove your true marketing ROI.