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Unlock Full-Funnel Affiliate Tracking: Reward Every Lead, Not Just Sales

Your affiliate program is driving traffic, but you're blind to their most valuable contributions: qualified leads. You can't reward partners for demo requests, newsletter sign-ups, or free account registrations, leaving a huge gap in your performance marketing and failing to incentivize your best top-of-funnel affiliates.

This playbook implements the powerful Gravity Forms plugin to create any lead capture form you can imagine—from simple sign-ups to complex, multi-step qualification funnels. By using the official 'Gravity Forms for AffiliateWP' integration, you can finally track and award commissions for any form submission. This gives you precise attribution for every lead, empowering you to reward affiliates for their full-funnel impact and optimize your entire lead generation strategy.

Expected Outcomes

  • Accurately reward affiliates for generating valuable leads, not just final sales.
  • Gain complete visibility into your top-of-funnel affiliate performance.
  • Incentivize partners to drive high-quality traffic for newsletter sign-ups, demo requests, and more.
  • Create sophisticated lead qualification forms with multi-step and conditional logic.
  • Unlock new revenue opportunities by monetizing lead generation through your affiliate program.

Core Tools in This Stack

Gravity Forms

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An advanced and highly extensible form builder plugin for WordPress, enabling users to create everything from simple contact forms to complex, multi-page surveys, quizzes, and payment forms.

Key Features
  • Drag-and-Drop Visual Editor
  • Advanced Conditional Logic
  • Multi-Page Forms
  • Payment Gateway Integration (Stripe, PayPal, etc.)
  • File Uploads
  • Extensive Add-On Ecosystem
  • User Registration Forms
  • Spam Protection (reCAPTCHA, Akismet)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Subscription

Tier: Medium

Ease of Use

Intermediate

The Workflow

graph TD subgraph "Gravity Forms Power-User Configuration" direction LR N0["Gravity Forms"] end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue;

Integration Logic

  • Gravity Forms for AffiliateWP

    This integration connects Gravity Forms to the AffiliateWP platform via an official add-on. When a visitor arrives on your site via an affiliate link, a tracking cookie is stored. If this visitor then successfully submits a Gravity Form that has been configured for referral tracking, the integration triggers the creation of a new referral in AffiliateWP. The referral is linked to the original affiliate and can have a specific commission amount and type (e.g., flat rate for a lead) set on a per-form basis. This allows you to reward affiliates for generating leads, not just sales.

Get Your Full-Funnel Affiliate Playbook

Learn how to reward partners for valuable leads and sign-ups, not just the final sale.