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Unify Your Cart Recovery: The Open-Source Playbook for Consistent Customer Journeys

Are your abandoned cart campaigns creating a confusing, disjointed experience? When you use separate tools for email and SMS, customers receive conflicting messages—like a 10% discount email and a free shipping ad at the same time. This erodes brand trust, devalues your offers, and ultimately leads to lower recovery rates than a single, orchestrated campaign.

This playbook provides a step-by-step guide to building a powerful, unified cart recovery system on a highly cost-effective and customizable open-source stack. By centralizing your marketing automation on Mautic, you can orchestrate a seamless customer journey from your WooCommerce store across email and SMS. No more conflicting messages—just a single, intelligent sequence that recovers more revenue without the high recurring fees of proprietary platforms.

Expected Outcomes

  • Increase cart recovery rates by delivering a consistent, non-conflicting message across channels.
  • Enhance brand trust and customer experience by eliminating confusing, overlapping offers.
  • Drastically reduce monthly software costs by replacing multiple paid services with a self-hosted, open-source solution.
  • Gain full ownership and control over your customer data and marketing automation logic.

Core Tools in This Stack

Mautic

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Mautic is the world's largest open-source marketing automation platform, providing detailed audience tracking and powerful tools to help businesses build and manage personalized customer journeys and marketing campaigns.

Key Features
  • Lead Nurturing & Tracking
  • Visual Campaign Builder
  • Contact Segmentation
  • Personalization & Dynamic Content
  • Email Marketing Automation
  • Landing Pages & Forms
  • Detailed Reporting & Analytics
  • Extensible via Plugins & API
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Open Source, Free

Tier: Free

Ease of Use

Moderate

WooCommerce

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A flexible, open-source e-commerce platform built on WordPress. It allows users to create a highly customized online store to sell anything, anywhere.

Key Features
  • Open-source and fully customizable
  • Seamlessly integrates with WordPress
  • Extensive marketplace for themes and extensions
  • Sell physical, digital, and subscription-based products
  • Built-in payment processing (WooPayments) and support for major gateways
  • Configurable shipping options and tax calculations
  • Built-in blogging and content marketing capabilities
  • REST API for developers
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Paid

Tier: Low

Ease of Use

Medium

Twilio

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Twilio is a cloud communications platform as a service (CPaaS) that allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.

Key Features
  • Programmable SMS & MMS API
  • Programmable Voice API
  • WhatsApp Business API Integration
  • Omnichannel Communication (SMS, Voice, Video, Email, WhatsApp)
  • Global Carrier Network
  • Twilio Studio Visual Workflow Builder
  • Developer SDKs for multiple languages
  • Detailed Reporting and Analytics
Ideal For

Company Size: Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Pay-as-you-go, Usage-based, Free Trial

Tier: Low

Ease of Use

Medium

The Workflow

graph TD subgraph "Open-Source Automation Stack" direction LR N0["Mautic"] N1["WooCommerce"] N2["Twilio"] N1 -- "Sends abandoned cart data via API" --> N0 N0 -- "Triggers SMS reminders" --> N2 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Mautic Abandoned Cart Connector for WooCommerce

    When a shopper provides their email or phone number in the WooCommerce checkout but fails to complete the purchase within a predefined time, the Mautic Abandoned Cart Connector plugin triggers. It captures the customer's details and cart contents (products, total value, recovery URL) and sends this data to Mautic via its API. In Mautic, a new contact is created or an existing one is updated with the abandoned cart information stored in custom fields. The contact is then added to a specific segment, which launches an automated marketing campaign. This campaign can send a series of timed emails and also leverage Mautic's native Twilio integration to send targeted SMS reminders, driving the customer back to their cart to complete the purchase.

Unify Your Cart Recovery Strategy

Stop sending conflicting messages and build a seamless customer journey that recovers more abandoned carts.