« Back to Solutions

Unified Influencer Attribution: The Open-Source Power Stack Playbook

Are you struggling to prove the ROI of your influencer marketing? Your performance data is fragmented across your e-commerce platform, Google Analytics, and social media insights. This makes it impossible to know which influencers, posts, or channels are truly driving sales, leading to wasted budget and missed growth opportunities.

This playbook shows you how to build a powerful, self-hosted attribution system using the Open-Source Power Stack. By leveraging Airbyte to create data pipelines, you'll consolidate sales data from WooCommerce and granular visitor data from Matomo into a single source of truth. Then, using Metabase, you'll build a unified dashboard to visualize the complete customer journey, accurately attribute conversions, and finally understand the true ROI of every influencer partnership—all with zero software licensing fees and total control over your data.

Expected Outcomes

  • A single source of truth for all influencer marketing performance.
  • Accurate, multi-channel ROI calculation for each influencer, post, and campaign.
  • Data-driven confidence to double-down on high-performing partnerships.
  • Elimination of recurring software licensing fees for analytics and BI tools.
  • Full ownership and control over your most valuable business data.

Core Tools in This Stack

Metabase

Visit website

Metabase is an open-source business intelligence tool that enables everyone in a company to ask questions, learn from data, and create visualizations and dashboards, with or without using SQL.

Key Features
  • Graphical Query Builder
  • Interactive Dashboards
  • Native SQL Editor
  • Data Alerts and Subscriptions
  • Broad Database Support
  • Embedding and White Labeling
  • Open Source & Self-Hosting
  • Permissions and Data Sandboxing
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Open Source, Freemium, Subscription

Tier: Mid-Range

Ease of Use

Easy

WooCommerce

Visit website

A flexible, open-source e-commerce platform built on WordPress. It allows users to create a highly customized online store to sell anything, anywhere.

Key Features
  • Open-source and fully customizable
  • Seamlessly integrates with WordPress
  • Extensive marketplace for themes and extensions
  • Sell physical, digital, and subscription-based products
  • Built-in payment processing (WooPayments) and support for major gateways
  • Configurable shipping options and tax calculations
  • Built-in blogging and content marketing capabilities
  • REST API for developers
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Paid

Tier: Low

Ease of Use

Medium

Matomo

Visit website

Matomo is a powerful open-source web analytics platform that provides a privacy-conscious alternative to Google Analytics. It gives you 100% data ownership and can be hosted on your own servers (On-Premise) or used via their cloud service.

Key Features
  • 100% Data Ownership
  • No Data Sampling
  • Privacy by Design (GDPR, CCPA, HIPAA compliant)
  • On-Premise (Self-hosted) & Cloud options
  • Customizable Dashboards and Reports
  • Heatmaps & Session Recordings
  • A/B Testing Platform
  • Funnels & Goal Conversion Tracking
  • Form Analytics
  • Google Analytics Data Importer
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription

Tier: Mid-Range

Ease of Use

Moderate

The Workflow

graph TD subgraph "The Open-Source Power Stack" direction LR N0["Metabase"] N1["WooCommerce"] N2["Matomo"] N1 -- "Provides Transactional Data" --> N0 N2 -- "Provides Web Analytics Data" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Airbyte

    Airbyte functions as the central ELT (Extract, Load, Transform) pipeline. It extracts data from two distinct sources: the WooCommerce API for transactional data (orders, customers, products) and the Matomo Reporting API for web analytics data (visits, user actions, goals). This data is then loaded by Airbyte into a central data warehouse, such as PostgreSQL. Metabase, the business intelligence tool, connects to this warehouse as its data source. This unified setup allows users to build dashboards and reports that combine e-commerce performance with website user behavior, providing a holistic view of the customer journey from site visit to purchase.

Unlock Your Influencer ROI Playbook

Connect your fragmented data to finally prove which influencers and channels actually drive sales.