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Track and Reward Every Affiliate Lead with WPForms & AffiliateWP

Your affiliate program excels at tracking sales, but what about the valuable leads they generate? When you can't measure or reward affiliates for newsletter sign-ups, demo requests, or free trial registrations, you create a blind spot in your marketing attribution. This failure to incentivize top-of-funnel conversions limits your program's true growth potential and discourages partners who excel at lead generation.

This playbook provides a step-by-step guide to solving your lead tracking problem using WPForms, the most popular form builder for WordPress. By leveraging the official 'WPForms for AffiliateWP' integration, you can automatically generate a referral each time an affiliate-referred user submits a designated form. This creates a seamless, automated, and easy-to-manage solution for rewarding all types of affiliate conversions.

Expected Outcomes

  • Accurately track and reward affiliates for valuable non-sales conversions like newsletter sign-ups and demo requests.
  • Gain a complete view of your affiliate program's performance beyond just e-commerce sales.
  • Motivate affiliates to drive top-of-funnel traffic, expanding your lead generation pipeline.
  • Automate the lead attribution process, saving administrative time and eliminating tracking errors.
  • Implement a robust lead tracking system in just a few hours with a low-cost, user-friendly toolset.

Core Tools in This Stack

WPForms

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A user-friendly, drag & drop WordPress form builder that allows you to create contact forms, payment forms, surveys, newsletters, and registration forms in minutes without writing any code.

Key Features
  • Drag & Drop Form Builder
  • Pre-built Form Templates
  • Conditional Logic
  • Payment Gateway Integrations (Stripe, PayPal, etc.)
  • Surveys and Polls Addon
  • User Registration Forms
  • Spam Protection (reCAPTCHA & hCaptcha)
  • File Uploads
  • Responsive and Mobile-Friendly Forms
  • Instant Form Notifications
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Mid-range

Ease of Use

Beginner-friendly

The Workflow

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Integration Logic

  • WPForms for AffiliateWP

    This integration creates a direct link between form submissions in WPForms and key actions in AffiliateWP. When a user submits a form, the integration can trigger two distinct outcomes based on the form's configuration: 1) It can register the user as a new affiliate in your program, mapping form fields like 'Name' and 'Email' to the corresponding affiliate profile fields in AffiliateWP. 2) If a visitor was referred by an existing affiliate, submitting the form will generate a referral (e.g., a 'lead') for that affiliate, allowing you to track and reward affiliates for generating leads, not just sales.

Reward Every Lead: Get Your Free Affiliate Playbook

Learn how to track and incentivize valuable top-of-funnel conversions to unlock your affiliate program's true growth potential.