The Ultra-Lean Stack: Sync Ad Audiences & Stop Retargeting Converted Leads
Are you paying to retarget customers who have already converted? When a lead submits a form, they should stop seeing your ads. But often, your Google and Facebook audiences fail to sync in real-time, causing you to waste money showing ads to new customers. This not only drains your budget but also creates a poor user experience and skews your campaign performance data.
This playbook unveils 'The Ultra-Lean Stack,' a brilliantly simple and cost-effective system to instantly synchronize your exclusion audiences. Using a free Tally.so form to capture leads, we'll trigger a Make.com automation that logs the conversion in Google Sheets. Crucially, the same automation immediately sends the new lead's (hashed) data to both your Google Ads and Facebook Ads Custom Audiences for exclusion. The moment a lead converts, they're removed from all retargeting campaigns, saving you money and delighting your new customers.
Expected Outcomes
- Dramatically reduce wasted ad spend by instantly removing converted leads from retargeting campaigns.
- Improve user experience by no longer showing irrelevant ads to new customers.
- Achieve real-time synchronization between your Google and Facebook exclusion audiences.
- Gain more accurate campaign performance data by focusing your budget only on unconverted prospects.
Core Tools in This Stack
Tally.so
Visit websiteTally.so is a no-code form builder that allows users to create forms, surveys, and quizzes with a simple, document-like interface. It is known for its generous free plan, which includes unlimited forms and submissions.
Key Features
- Unlimited forms and submissions
- Conditional logic
- Calculations and answer piping
- Payment collection via Stripe
- File uploads and e-signatures
- Customizable thank you screens
- Wide range of integrations (Notion, Google Sheets, Airtable, Zapier)
- No-code, document-style editor
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Free, Subscription
Tier: Free
Ease of Use
Very easy
Google Sheets
Visit websiteA collaborative, web-based spreadsheet application that allows users to create, edit, and share data in real time. It's part of the Google Workspace suite and is designed for data analysis, tracking, and reporting with AI-powered insights.
Key Features
- Real-time collaboration with comments and action items.
- Seamless integration with other Google apps (e.g., Forms, Slides) and external data sources like BigQuery.
- AI-powered features like Smart Fill and formula suggestions to speed up data entry and analysis.
- Extensive library of templates, charts, graphs, and pivot tables.
- Full compatibility with Microsoft Excel files.
- Extensible functionality through the Google Workspace Marketplace with various add-ons.
- Accessible on web, mobile, and tablet devices, with offline access capabilities.
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Free, Subscription
Tier: Low
Ease of Use
High
The Workflow
Integration Logic
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Make
When a new response is submitted to a specified Tally.so form, it triggers a Make scenario. Make then captures the data from the form fields (such as name, email, and answers) and automatically adds this information as a new row in a designated Google Sheet. This creates a seamless and automated flow from data capture to data storage.
Cut Your Wasted Ad Spend
Get the playbook to automatically stop showing ads to customers who have already converted.