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The Scrappy Starter Stack: Automate Your Post-Webinar Funnel on a Budget

Are your webinars generating buzz but no business? You invest in creating great content, only to send a single, generic follow-up email to every registrant. This one-size-fits-all approach fails to capitalize on the high intent of engaged attendees and misses the chance to re-engage no-shows, leading to a significant drop-off in demo bookings and a poor return on your webinar investment.

The Scrappy Starter Stack is an ultra-affordable setup that transforms your post-webinar strategy. By connecting tools with powerful free tiers, this system automates lead nurturing and qualification. Livestorm captures detailed webinar engagement, and a Zapier automation instantly updates a contact's lead score in the free HubSpot CRM. As leads interact with your content, their score increases. Once a lead becomes 'sales-qualified' by hitting a specific score, another Zap automatically alerts your sales team for immediate follow-up, ensuring no hot lead ever goes cold.

Expected Outcomes

  • Automatically identify and prioritize your most engaged webinar attendees.
  • Increase demo booking rates by enabling sales to follow up with hot leads faster.
  • Improve webinar ROI by converting more high-intent attendees into qualified leads.
  • Save hours of manual data entry and lead list segmentation.
  • Create a scalable lead nurturing system that works for you 24/7.

Core Tools in This Stack

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

Livestorm

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Livestorm is an end-to-end video engagement platform designed for hosting webinars, virtual events, on-demand videos, and automated webinars. It enables companies to communicate with their audience at scale, featuring interactive tools like polls and Q&A, robust analytics, and extensive integrations.

Key Features
  • Live, On-demand, & Automated Webinars
  • Browser-based (No Download Required)
  • Interactive Features (Polls, Q&A, Chat)
  • Branding & Customization
  • Advanced Analytics & Reporting
  • Extensive Integrations (CRM, Marketing Automation)
  • Video Recording & Replays
  • Automated Email Sequences
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Education & Non-Profit, Retail & E-commerce, Creative & Media

Pricing

Model: Free, Subscription, Custom

Tier: Medium

Ease of Use

Easy

MailerLite

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An all-in-one digital marketing platform that helps businesses of all sizes grow their audience and revenue through email marketing, automation, websites, and landing pages.

Key Features
  • Email Automation
  • Drag & Drop Editor
  • Landing Pages & Websites
  • Signup Forms & Pop-ups
  • A/B Testing
  • E-commerce Integration
  • AI Content Generation
  • Segmentation
Ideal For

Company Size: Micro, Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Beginner

The Workflow

graph TD subgraph "The Scrappy Starter Stack" direction LR N0["HubSpot CRM"] N1["Livestorm"] N2["MailerLite"] N1 -- "Creates/Updates Contact" --> N0 N0 -- "Adds Contact as Subscriber" --> N2 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Zapier

    This integration uses Zapier as a bridge to automate a typical webinar lead generation funnel. When a new user registers for a webinar in Livestorm (the trigger), Zapier automatically creates or updates a corresponding contact in HubSpot CRM. Subsequently, Zapier adds this contact as a subscriber to a specific group in MailerLite, enabling targeted pre- and post-webinar email communication. Data flows sequentially from Livestorm to HubSpot and then to MailerLite.

Fix Your Leaky Webinar Funnel

Learn to automatically convert attendees and re-engage no-shows into booked demos, even on a tight budget.