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The Scrappy DIY Lab: Pinpoint & Fix Conversion Killers on a Budget

You're pouring money into Google and Facebook Ads, driving traffic to a landing page that isn't converting. Your ad budget is draining away while support tickets reveal users are getting stuck, confused, or frustrated at the final hurdle, killing your ROI.

This playbook shows you how to stop guessing and start watching. By implementing 'The Scrappy DIY Lab,' you'll set up a low-cost, high-impact user testing system. You'll recruit real users from your existing audience, schedule sessions automatically, and watch them interact with your landing page live. This direct observation is the fastest way to uncover the exact friction points that are killing your conversion rates.

Expected Outcomes

  • A clear, actionable list of specific UI/UX issues causing user drop-off on your landing page.
  • Improved landing page conversion rates and a higher return on ad spend (ROAS).
  • A repeatable, low-cost system for testing future page designs and marketing campaigns.

Core Tools in This Stack

UserInterviews.com

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A platform designed to quickly recruit participants for various research methods, including interviews, surveys, and usability tests. It offers access to a large, diverse panel and tools to automate the entire research recruitment workflow, from screening to incentive payouts.

Key Features
  • Access to a panel of over 4 million participants
  • Advanced participant screening and filtering
  • Automated scheduling and calendar integration
  • Automated incentive payouts
  • Build and manage your own participant panel (Research Hub)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Pay Per Use, Subscription, Enterprise Plan

Tier: Mid-range

Ease of Use

User-Friendly

Google Meet

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Secure and high-quality video conferencing solution from Google, designed for businesses and individuals to connect and collaborate from anywhere. It is deeply integrated into Google Workspace for seamless scheduling and joining.

Key Features
  • High-quality video and audio
  • Screen sharing with presentation controls
  • AI-powered noise cancellation
  • Real-time live captions
  • Meeting recording and saving to Google Drive
  • Breakout rooms, polls, and Q&A sessions
  • Integration with Google Calendar and Gmail
  • Secure meetings with encryption and anti-abuse features
  • Interactive whiteboarding with Jamboard/FigJam integration
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low-cost

Ease of Use

Very Easy

Calendly

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Calendly is an intuitive scheduling platform that simplifies connecting with others by eliminating back-and-forth emails, allowing you to book meetings professionally and efficiently. It automates meeting workflows and integrates with your existing calendar and tools.

Key Features
  • Automated meeting and appointment scheduling
  • Multiple calendar integrations (Google, Office 365, iCloud)
  • Customizable booking pages and links
  • Automated workflows for reminders and follow-ups
  • Team scheduling features (Round Robin, Collective)
  • Meeting Polls for group scheduling
  • Routing forms to qualify and direct invitees
  • Extensive integrations with tools like Salesforce, HubSpot, Zoom, and Stripe
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Mid-range

Ease of Use

Very Easy

The Workflow

graph TD subgraph "The Scrappy DIY Lab" direction LR N0["UserInterviews.com"] N1["Google Meet"] N2["Calendly"] N2 -- "Creates video room for booked event" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • CoachConnect Hub

    The workflow begins when a client books a session via a Calendly event. A Calendly webhook for the 'invitee.created' event triggers a custom server endpoint. This server-side logic then uses the Twilio API to programmatically create a unique, time-limited video room for that specific session. The server generates unique access tokens for both the coach and the client. It then sends calendar invites or emails to both parties containing the unique link to the Twilio Video room. Concurrently, the server uses the Discourse API to check if the client is a member of the community. If not, it can send an invite. After the session, a separate trigger or manual action can create a private, dedicated topic in Discourse for the coach and client to continue the conversation, share notes, and access resources.

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