The Scalable Stack Playbook: Eliminate Overselling Across All Your Channels
Are you selling across multiple channels like your own BigCommerce store and Amazon? You're likely facing the costly problem of overselling. When a product sells on one platform, the delay in updating stock levels on others leads to cancelled orders, frustrated customers, and negative reviews. This damages your brand's reputation, wastes valuable customer support time, and can even lead to penalties from marketplaces.
This playbook details 'The Scalable Best-of-Breed Stack,' a powerful solution designed to conquer multi-channel inventory chaos. By using Linnworks as a central automation hub, this stack creates a single source of truth for your inventory. It seamlessly connects your BigCommerce store and Amazon Seller Central, ensuring that when a sale happens anywhere, stock levels are updated everywhere in real-time. This unified data also flows into Zendesk, empowering your support team with the accurate order information they need to provide exceptional service.
Expected Outcomes
- Complete elimination of overselling and accidental stockouts.
- Real-time, accurate inventory visibility across all sales channels.
- Significant reduction in cancelled orders and customer complaints.
- Improved brand reputation and marketplace health scores.
- Increased efficiency for customer support teams, leading to faster resolutions.
- A scalable foundation to add more sales channels without adding complexity.
Core Tools in This Stack
Linnworks
Visit websiteLinnworks is a total commerce platform that connects, automates, and controls the entire e-commerce operation, from multi-channel inventory and order management to shipping and warehouse operations, enabling businesses to scale and maximize revenue.
Key Features
- Centralized Inventory Management
- Multi-channel Order Management
- Shipping Automation
- Warehouse Management System (WMS)
- Product Listing Management
- Workflow Automation
- Reporting & Analytics
Ideal For
Company Size: Small, Medium, Large
Industries: Retail & E-commerce, Other
Pricing
Model: Quote-based, Subscription
Tier: High
Ease of Use
Medium
BigCommerce
Visit websiteBigCommerce is an open SaaS e-commerce platform that provides businesses with the tools to build, run, and grow their online stores. It supports both B2C and B2B models with flexible, scalable solutions.
Key Features
- Drag-and-drop page builder
- Headless commerce APIs
- Multi-Storefront management
- Advanced B2B e-commerce features
- Omni-channel selling (marketplaces, social)
- Integrated payment and shipping options
- Built-in SEO and marketing tools
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Retail & E-commerce, Business & Professional Services, Health & Wellness, Technology & Software, Other
Pricing
Model: Subscription-based, Tiered pricing, Usage-based
Tier: Medium
Ease of Use
Medium
Amazon Seller Central
Visit websiteAmazon Seller Central is the web interface for merchants to sell their products on Amazon. It provides tools to manage listings, track inventory, fulfill orders via Fulfillment by Amazon (FBA) or merchant-fulfillment, run advertising campaigns, and analyze sales data.
Key Features
- Product Listing & Management
- Inventory Tracking
- Order Fulfillment (Fulfillment by Amazon - FBA)
- Built-in Advertising Platform (PPC)
- Sales Analytics & Business Reports
- Customer Messaging Portal
- Global Selling Capabilities
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Retail & E-commerce, Technology & Software, Business & Professional Services, Health & Wellness, Creative & Media, Other
Pricing
Model: Subscription, Per-Transaction Fee
Tier: Mid-range
Ease of Use
Moderate
Zendesk
Visit websiteZendesk is a comprehensive customer service platform designed to enhance customer experiences. It provides tools for ticketing, messaging, help centers, AI-powered bots, and analytics to help businesses manage and resolve customer inquiries efficiently across all channels.
Key Features
- Integrated Ticketing System
- Live Chat & Messaging
- AI-Powered Bots & Automation
- Self-Service Knowledge Base (Help Center)
- Voice & Telephony Integration
- Advanced Reporting & Analytics
- Community Forums
- Sales CRM (Zendesk Sell)
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Subscription, Free Trial
Tier: Mid-range
Ease of Use
Medium
The Workflow
Integration Logic
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PolySync Hub
PolySync Hub orchestrates a bi-directional flow of data between your core systems. 1) Orders from BigCommerce and Amazon Seller Central are automatically created in Linnworks for centralized processing. 2) As stock levels are updated in Linnworks (due to sales or new inventory), these levels are pushed back to BigCommerce and Amazon listings to ensure accuracy and prevent overselling. 3) When an order is processed and shipped in Linnworks, the fulfillment status and tracking information are updated on the original sales channel (BigCommerce or Amazon). 4) When a customer creates a ticket in Zendesk, PolySync Hub enriches the ticket by pulling the customer's recent order history from Linnworks and BigCommerce/Amazon, giving support agents immediate context without switching systems.
Eliminate Overselling: Get Your Free Playbook
Learn how to automatically sync your inventory across every channel to prevent costly cancellations and protect your brand reputation.