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The Privacy-First Playbook for Omnichannel AR Marketing

Your stunning 3D and AR product models are trapped on your website. This siloed approach means you're missing out on powerful opportunities to engage customers on social media, in emails, and at events. This failure to leverage your best assets across all channels results in a lower return on your 3D content investment and missed chances to drive qualified leads.

This playbook shows you how to build the 'Open-Source Privacy Hub,' a technical stack that puts you in control. By implementing a self-hosted Matomo analytics instance, you'll capture detailed data on every AR interaction while maintaining 100% data ownership and ensuring privacy compliance. Learn to segment users based on their engagement, create powerful custom audience lists for manual upload to advertising platforms, and connect Matomo to Brevo to trigger hyper-targeted email campaigns that turn passive AR viewers into active customers.

Expected Outcomes

  • Break down data silos by connecting AR engagement to your broader marketing strategy.
  • Increase the ROI of your 3D/AR content by repurposing it for omnichannel campaigns.
  • Build highly-targeted custom audiences for social media ads and email marketing based on actual user interaction.
  • Maintain full data ownership and ensure privacy compliance with a self-hosted analytics solution.
  • Generate more qualified leads by engaging users with interactive content across multiple touchpoints.

Core Tools in This Stack

Matomo

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Matomo is a powerful open-source web analytics platform that gives you 100% data ownership and user privacy protection. It serves as a comprehensive alternative to Google Analytics, offering detailed reports, conversion optimization tools like heatmaps and A/B testing, and full control over your data.

Key Features
  • 100% Data Ownership
  • Privacy Compliance (GDPR, CCPA, HIPAA)
  • Visitor Profiles & Journey
  • Heatmaps & Session Recordings
  • A/B Testing Platform
  • Funnels & Goal Conversion Tracking
  • Customizable Dashboards
  • On-Premise or Cloud Hosting
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription, Open Source

Tier: Freemium

Ease of Use

Medium

Brevo

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Brevo is an all-in-one marketing and sales platform designed to help businesses grow through email marketing, automation, SMS, chat, CRM, and more.

Key Features
  • Email Marketing Campaigns
  • Marketing Automation Workflows
  • Sales CRM
  • Live Chat & Chatbots
  • SMS & WhatsApp Campaigns
  • Landing Page Builder
  • Transactional Email API
  • Push Notifications
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other

Pricing

Model: Free, Subscription, Enterprise

Tier: Low

Ease of Use

High

The Workflow

graph TD subgraph "Open-Source Privacy Hub" direction LR N0["Matomo"] N1["Brevo"] N0 -- "Sends goal/event data via webhook to create/update contacts, add to lists, or trigger automations" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • AR-Event-Pipeline

    This integration uses a Matomo webhook to send data to a custom-built middleware endpoint (e.g., a serverless function on AWS Lambda or Google Cloud Functions) whenever a specific goal is converted or an event is triggered. The middleware script receives the Matomo payload, extracts key user information (such as the User ID, which should be the user's email), and then uses the Brevo API. The script can then perform several actions in Brevo: create a new contact, update an existing contact's attributes (e.g., `last_action_timestamp`), add the contact to a specific list, or trigger a predefined automation workflow.

Unleash Your Omnichannel AR Playbook

Turn your trapped 3D models into powerful, lead-driving assets across social, email, and events.