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The Predictive Retargeting Playbook: Convert Your Best Leads with Smarter Ad Spend

Are your marketing campaigns getting lost in the digital noise? In a saturated market, shouting louder isn't the answer. Ineffective targeting leads to wasted ad spend on unqualified leads and a brand that struggles to stand out against larger competitors, ultimately capping your growth potential.

This playbook provides a step-by-step guide to building a smart, automated targeting machine. We'll show you how to leverage your existing HubSpot data as the single source of truth. By connecting it to MadKudu's predictive platform, you can automatically score every lead and contact based on their likelihood to convert. This creates dynamic, high-propensity segments that can be pushed directly to Meta Ads as Custom Audiences, ensuring your budget is spent only on prospects with the highest potential.

Expected Outcomes

  • Dramatically reduce wasted ad spend by focusing only on high-propensity leads.
  • Increase Return on Ad Spend (ROAS) with hyper-efficient Meta retargeting campaigns.
  • Lower your Customer Acquisition Cost (CAC) by eliminating unqualified prospects from your ad audiences.
  • Improve lead quality and accelerate the sales cycle by delivering sales-ready leads to your team.

Core Tools in This Stack

HubSpot Marketing Hub

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All-in-one marketing software to help you grow traffic, convert more visitors, and run complete inbound marketing campaigns at scale. It brings all your marketing tools and data together on one easy-to-use, powerful platform.

Key Features
  • Marketing Automation
  • Email Marketing
  • Lead Generation & Management (Forms, Landing Pages)
  • SEO & Content Strategy Tools
  • Social Media Management
  • Analytics & Reporting Dashboards
  • A/B Testing
  • Integrated CRM Platform
Ideal For

Company Size: Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Education & Non-Profit

Pricing

Model: Freemium, Subscription

Tier: Professional

Ease of Use

Very High

MadKudu

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MadKudu is an AI-powered Go-To-Market platform for B2B that uses data science to help businesses grow their pipeline intelligently through predictive lead scoring and account qualification.

Key Features
  • Predictive Lead Scoring
  • Account Scoring & Qualification
  • Customer Fit Modeling
  • Likelihood to Buy Signals
  • Data Enrichment
  • CRM & Marketing Automation Integration (e.g., Salesforce, HubSpot)
  • Data Warehouse Integration (e.g., Snowflake, BigQuery)
  • Sales Intelligence Dashboards
  • Pipeline Generation & Anomaly Detection
Ideal For

Company Size: Medium, Large

Industries: Technology & Software, Business & Professional Services

Pricing

Model: Free, Subscription, Custom/Enterprise

Tier: Mid-range

Ease of Use

Medium

The Workflow

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Integration Logic

  • HubSpot Data-Out for MadKudu

    This integration follows a one-way data flow from HubSpot to MadKudu. Users authenticate their HubSpot account within the MadKudu platform. MadKudu then periodically pulls contact, company, and user activity data (e.g., form submissions, email opens) from HubSpot's APIs. This data populates MadKudu's data studio, serving as the foundation for training its predictive models. Note: Sending scores back to HubSpot is a separate integration.

Get Your Predictive Retargeting Playbook

Learn how to stop wasting ad spend and convert the high-potential leads you're currently missing.