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The Post-Event Revenue Playbook: Automate Remarketing with Smart Video

Your live shopping events generate valuable video content, but what happens afterwards? Too often, recordings become siloed assets, failing to re-engage attendees or reach customers who missed out. This fragmented strategy leads to missed remarketing opportunities, a poor return on content creation, and significant lost revenue.

This playbook details 'The High-Engagement Automation Stack,' a system designed to turn your event videos into a perpetual sales engine. By integrating your BigCommerce store with Wistia's advanced video analytics and ActiveCampaign's powerful automation, you can track exactly who watches your content and for how long. This engagement data automatically triggers personalized follow-up campaigns, nurturing leads based on the products they showed interest in and driving them back to your store to complete a purchase.

Expected Outcomes

  • Maximize revenue from every live event with automated remarketing.
  • Increase the ROI of video content by turning it into an evergreen lead nurturing asset.
  • Build highly segmented audience lists based on specific product interests.
  • Automate post-event follow-up to save hours of manual work.
  • Gain deep insights into which content and products resonate most with your audience.

Core Tools in This Stack

ActiveCampaign

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ActiveCampaign is a customer experience automation platform that combines email marketing, marketing automation, CRM, and sales automation to help businesses create incredible customer experiences.

Key Features
  • Marketing Automation Workflows
  • Email Marketing Campaigns & Newsletters
  • Sales CRM & Pipeline Management
  • Landing Page Builder
  • Site & Event Tracking
  • Lead Scoring
  • SMS Marketing
  • Extensive Integrations
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Subscription, Free Trial

Tier: Mid-Range

Ease of Use

Intermediate

Wistia

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Wistia is a comprehensive video marketing platform designed for B2B marketers. It offers secure video hosting, detailed analytics, lead generation tools, and features for creating and managing webinars and podcasts, all aimed at building brand affinity and driving business growth.

Key Features
  • Ad-free Video Hosting
  • Customizable Video Player
  • Advanced Video Analytics & Heatmaps
  • Lead Generation Tools (CTAs & Email Gates)
  • Marketing Automation Integrations
  • Live Webinars & Events
  • Podcast Hosting
  • Screen & Webcam Recorder (Soapbox)
Ideal For

Company Size: Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Creative & Media, Education & Non-Profit

Pricing

Model: Free, Subscription, Contact for Price

Tier: Medium

Ease of Use

Easy

BigCommerce

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BigCommerce is an open SaaS e-commerce platform that provides businesses with the tools to build, run, and grow their online stores. It supports both B2C and B2B models with flexible, scalable solutions.

Key Features
  • Drag-and-drop page builder
  • Headless commerce APIs
  • Multi-Storefront management
  • Advanced B2B e-commerce features
  • Omni-channel selling (marketplaces, social)
  • Integrated payment and shipping options
  • Built-in SEO and marketing tools
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Business & Professional Services, Health & Wellness, Technology & Software, Other

Pricing

Model: Subscription-based, Tiered pricing, Usage-based

Tier: Medium

Ease of Use

Medium

The Workflow

graph TD subgraph "The High-Engagement Automation Stack" direction LR N0["ActiveCampaign"] N1["Wistia"] N2["BigCommerce"] N2 -- "New Order > Create/Update Contact" --> N0 N0 -- "Sends Email with Tagged Video Link" --> N1 N1 -- "Video Engagement Webhook > Add Tag" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • VidConvert Automator

    This integration creates a full-circle marketing loop. When a new order is placed in BigCommerce, the customer's data is sent to ActiveCampaign to create or update a contact. This contact is then entered into an automation that sends an email containing a link to a Wistia video. The video link is tagged with the contact's email, allowing Wistia to identify the viewer. When the contact watches a significant portion of the video, Wistia sends engagement data (e.g., percent watched) via a webhook. This webhook triggers a second workflow that adds a specific tag to the contact in ActiveCampaign. The new tag, in turn, triggers a targeted follow-up automation, such as an upsell offer or a customer satisfaction survey.

Unlock Your Post-Event Revenue Playbook

Learn how to turn your event recordings into automated revenue streams.