The Post-Event Profit Playbook: Turn Live Shopping Videos into a Revenue Engine
Your live shopping events generate buzz, but what happens after the stream ends? Too often, that valuable video recording becomes a siloed asset, failing to reach its full potential. You're missing crucial opportunities to remarket to interested attendees and engage new customers, leaving significant revenue on the table and seeing a poor return on your content efforts.
The Integrated Growth Engine playbook transforms your one-off events into an evergreen marketing machine. It leverages a powerful, easy-to-use video editor and a world-class CRM to systematically repurpose your event recordings. You'll turn long-form videos into bite-sized, shareable clips perfect for targeted email campaigns, social media, and even your BigCommerce product pages. This creates a seamless, automated system to nurture leads, re-engage non-purchasers, and measure the direct ROI of your video content within a single platform.
Expected Outcomes
- Maximize the ROI of every live event by turning one video into dozens of marketing assets.
- Increase post-event sales by remarketing to attendees with targeted video content.
- Automate lead nurturing to re-engage customers who missed the live stream.
- Gain clear visibility into which video clips drive the most engagement and revenue.
- Create a seamless customer journey from video view to purchase within a unified platform.
Core Tools in This Stack
Veed.io
Visit websiteVeed.io is a simple online video editing platform designed for creating professional-quality videos with ease. It features a suite of AI-powered tools including a video editor, screen recorder, automatic subtitling, text-to-speech, and AI avatars.
Key Features
- AI Video Generation (Text to Video)
- Auto Subtitles & Transcription
- Text-to-Speech Voice Generation
- AI Avatars
- Screen & Webcam Recorder
- One-Click Background Removal
- Magic Cut (AI-powered scene editing)
- Eye Contact Correction Tool
- Extensive Stock Media Library
- Automatic Video Translation
Ideal For
Company Size: Medium
Industries: Technology & Software, Business & Professional Services, Creative & Media, Education & Non-Profit, Retail & E-commerce
Pricing
Model: Freemium, Subscription
Tier: Mid-range
Ease of Use
Easy
HubSpot Marketing Hub
Visit websiteAn all-in-one marketing automation platform designed to attract audiences, convert visitors into customers, and run complete inbound marketing campaigns at scale.
Key Features
- Marketing Automation Workflows
- Email Marketing & Tracking
- Landing Page Builder
- Lead Capture Forms
- SEO Recommendations & Optimization
- Social Media Management
- Advanced Marketing Analytics
- A/B Testing
- Blog & Content Creation Tools
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription
Tier: Medium
Ease of Use
High
The Workflow
Integration Logic
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HubSpot App for BigCommerce
The 'HubSpot App for BigCommerce' acts as the data bridge, syncing customer, product, and order information from a BigCommerce store into the HubSpot CRM. This enriches HubSpot contacts with valuable e-commerce properties and timeline events. Veed.io is used independently to create and export marketing videos. These videos are then embedded into HubSpot assets like landing pages and linked within marketing emails. HubSpot's workflow engine uses the synced BigCommerce data (e.g., 'last order date', 'abandoned cart status') to trigger automated campaigns that deliver the targeted Veed.io video content to specific customer segments.
Unlock Your Post-Event Profit Playbook
Learn how to turn your live shopping videos into an automated revenue engine.