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The Open-Source Power Stack: Automate Your Post-Webinar Funnel

Are your webinars generating buzz but not bookings? A single, generic follow-up email to every registrant ignores crucial engagement signals. This one-size-fits-all approach misses the chance to nurture high-intent attendees and re-engage no-shows, leading to a leaky funnel and a poor return on your webinar investment.

This playbook details how to build a sophisticated, automated post-webinar nurturing system using The Open-Source Power Stack. By connecting Livestorm's rich webinar data to Mautic's powerful automation engine via Zapier, you can segment leads based on their actual behavior—like attendance, time watched, and poll responses. Send hyper-targeted follow-ups that convert engaged attendees into demos and win back no-shows with on-demand recordings.

Expected Outcomes

  • Increase demo bookings from engaged webinar attendees.
  • Boost lead conversion rates with personalized, timely follow-ups.
  • Maximize your webinar ROI by re-engaging no-shows automatically.
  • Build a scalable, automated nurturing system with minimal software costs.

Core Tools in This Stack

Mautic

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Mautic is the world's largest open-source marketing automation platform, giving users the highest level of control over their marketing efforts and customer data. It enables organizations to integrate and personalize all their digital properties and channels into a seamless customer experience.

Key Features
  • Visual Campaign Builder
  • Contact Management & Segmentation
  • Lead Scoring and Nurturing
  • Personalized Email Marketing
  • Landing Pages & Forms Builder
  • Dynamic Web Content
  • Comprehensive Reporting & Analytics
  • Extensible via Plugins & API
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free (self-hosted), Subscription (managed)

Tier: Free

Ease of Use

Medium

Livestorm

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Livestorm is an end-to-end video engagement platform designed for hosting webinars, virtual events, on-demand videos, and automated webinars. It enables companies to communicate with their audience at scale, featuring interactive tools like polls and Q&A, robust analytics, and extensive integrations.

Key Features
  • Live, On-demand, & Automated Webinars
  • Browser-based (No Download Required)
  • Interactive Features (Polls, Q&A, Chat)
  • Branding & Customization
  • Advanced Analytics & Reporting
  • Extensive Integrations (CRM, Marketing Automation)
  • Video Recording & Replays
  • Automated Email Sequences
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Education & Non-Profit, Retail & E-commerce, Creative & Media

Pricing

Model: Free, Subscription, Custom

Tier: Medium

Ease of Use

Easy

The Workflow

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Integration Logic

  • Zapier

    This integration automates the process of lead capture from webinars. When a user registers for a Zoom webinar, a Zapier workflow (a 'Zap') is triggered. The Zap automatically takes the registrant's information (like name and email) and creates or updates a subscriber in a designated MailerLite group. This allows for immediate and automated follow-up email campaigns, nurturing leads from your webinars without manual data entry.

Automate Your Post-Webinar Funnel

Learn how to convert webinar buzz into actual bookings with targeted, automated follow-ups.