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The Omnichannel Loyalty Playbook: Reward Every Customer Interaction, Everywhere

Your current loyalty program is stuck in a silo. It only rewards e-commerce purchases, completely ignoring valuable customer interactions on other channels like social media, blog comments, or newsletter sign-ups. This fragmented experience devalues your program and weakens customer retention by failing to recognize the full scope of brand loyalty.

This playbook provides a low-cost, flexible solution to unify your customer loyalty efforts. By leveraging the power of WordPress as a central hub, the MyCred points plugin to gamify engagement, and HubSpot's free CRM to track it all, you can build a program that rewards any action you choose. This creates a holistic view of your most engaged customers and allows you to nurture them with targeted rewards, fostering a stronger community and boosting retention.

Expected Outcomes

  • Create a single, unified view of customer loyalty across all your digital channels.
  • Increase customer engagement on content and community platforms, not just e-commerce.
  • Boost long-term customer retention by rewarding the full spectrum of brand interaction.
  • Gain deep insights into your most valuable customers for targeted marketing.
  • Drastically lower costs by replacing expensive, siloed loyalty apps with a flexible, integrated stack.

Core Tools in This Stack

WordPress.org

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WordPress.org is a free and open-source content management system (CMS) used to create a wide range of websites, from blogs to large corporate and e-commerce sites. It is known for its flexibility, extensive plugin and theme ecosystem, and large global community, powering over 43% of the web.

Key Features
  • Extensible with Plugins
  • Customizable Themes
  • Gutenberg Block Editor
  • User Management & Roles
  • Built-in Media Library
  • SEO Friendly Architecture
  • Open Source & Community Driven
  • Full Self-Hosted Control
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, One-time Purchase, Subscription

Tier: Low

Ease of Use

Medium

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

MyCred

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MyCred is an intelligent and adaptive points management system for WordPress that allows you to build and manage a broad range of digital rewards including points, ranks, and badges on your website.

Key Features
  • Points Management System
  • Automated Hooks & Triggers for Point Awards
  • Ranks & Badges for Gamification
  • WooCommerce and E-commerce Integration
  • Leaderboards and Widgets
  • Third-Party Plugin Integrations (e.g., BuddyPress, LearnDash)
  • Buy Points with Real Money (BuyCred Add-on)
  • White-labeling and Customization
Ideal For

Company Size: Micro, Small, Medium

Industries: Retail & E-commerce, Education & Non-Profit, Creative & Media, Technology & Software, Business & Professional Services

Pricing

Model: Freemium, Subscription

Tier: Mid

Ease of Use

Intermediate

The Workflow

graph TD subgraph "Content & Community First" direction LR N0["WordPress.org"] N1["HubSpot CRM"] N2["MyCred"] N0 -- "User actions trigger points award" --> N2 N2 -- "Updates contact with points balance & last action" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • HubPress Rewards Bridge

    The HubPress Rewards Bridge operates as a WordPress plugin that acts as middleware between MyCred and HubSpot. When a user performs an action on the WordPress site (e.g., leaves a comment, logs in), the MyCred plugin awards them points. The HubPress bridge hooks into this MyCred event in real-time. It then uses the user's email address to find the corresponding contact in HubSpot via the HubSpot API. Upon finding a match, it updates custom properties on the HubSpot contact record, such as 'MyCred Points Balance' and 'Last Rewarded Action'. This data can then be used within HubSpot for list segmentation, lead scoring, and to trigger automated marketing workflows.

Unlock Your Omnichannel Loyalty Playbook

Transform your siloed program into a powerful retention engine that rewards customers everywhere they engage.