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The Intelligent Cart Recovery Playbook: Protect Profits with Segmented Automation

Is your abandoned cart strategy giving away profits? Offering a deep discount in the first email trains customers to expect it, cannibalizing sales you would have made anyway. This one-size-fits-all approach unnecessarily rewards loyal customers with discounts they don't need and fails to maximize revenue from price-sensitive shoppers, ultimately eroding your bottom line.

This playbook leverages the power of BigCommerce and Brevo to transform your abandoned cart flow from a profit-leaking liability into a smart, revenue-generating asset. By integrating your e-commerce platform with an all-in-one marketing hub, you can build sophisticated, segment-based automation. Instead of a single, generic discount, you'll learn to create dynamic paths: a gentle reminder for a high-value repeat customer, a social proof-based email for a hesitant browser, and a strategic, modest discount only for new, price-sensitive visitors. This targeted approach recovers more carts while protecting your precious profit margins.

Expected Outcomes

  • Increase overall recovered cart revenue by targeting users with more effective, non-discount-based messaging.
  • Protect and improve profit margins by eliminating unnecessary, automatic discounts for customers who would have converted anyway.
  • Implement sophisticated customer segmentation based on purchase history, visit frequency, and cart value.
  • Enhance the customer experience with personalized communication that goes beyond a simple coupon code.

Core Tools in This Stack

BigCommerce

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BigCommerce is an open SaaS e-commerce platform that provides businesses with the tools to build, run, and grow their online stores. It supports both B2C and B2B models with flexible, scalable solutions.

Key Features
  • Drag-and-drop page builder
  • Headless commerce APIs
  • Multi-Storefront management
  • Advanced B2B e-commerce features
  • Omni-channel selling (marketplaces, social)
  • Integrated payment and shipping options
  • Built-in SEO and marketing tools
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Business & Professional Services, Health & Wellness, Technology & Software, Other

Pricing

Model: Subscription-based, Tiered pricing, Usage-based

Tier: Medium

Ease of Use

Medium

Brevo

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Brevo is an all-in-one marketing and sales platform designed to help businesses grow through a comprehensive suite of tools for email, SMS, chat, marketing automation, CRM, and more, all from a single interface.

Key Features
  • Email & SMS Marketing Campaigns
  • Marketing Automation Workflows
  • Sales Platform (CRM)
  • Transactional Emails (API & SMTP)
  • Live Chat & Chatbots
  • Landing Page Builder
  • WhatsApp Campaigns
  • Customer Meeting Scheduler
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other

Pricing

Model: Freemium, Subscription

Tier: Small Business

Ease of Use

High

The Workflow

graph TD subgraph "The All-in-One Marketing Suite" direction LR N0["BigCommerce"] N1["Brevo"] N0 -- "Creates/subscribes new contacts" --> N1 N0 -- "Syncs historical & new orders" --> N1 N1 -- "Injects tracking script" --> N0 N0 -- "Sends abandoned cart events" --> N1 N0 -- "Sends transactional emails via SMTP" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • Brevo for BigCommerce

    This integration connects BigCommerce to Brevo primarily through the official Brevo app available in the BigCommerce App Marketplace. When a customer creates an account or subscribes to a newsletter in BigCommerce, they are automatically added as a contact in a specified Brevo list. All historical and new order data from BigCommerce is synced to Brevo, enriching contact profiles with purchase history. The integration also injects a Brevo tracking script into the BigCommerce store. This script monitors user activity, specifically identifying abandoned carts. When a cart is abandoned, an event is sent to Brevo, which can trigger a pre-configured automation workflow to send recovery emails or SMS messages. Optionally, the integration can configure BigCommerce to use Brevo's SMTP service for sending transactional emails (e.g., order confirmations, shipping updates), providing better deliverability and tracking.

Get Your Profit-Protecting Cart Playbook

Learn how to use segmented automation to recover more sales without sacrificing your margins.