The HubSpot Playbook for Profitable Live Shopping Events
Are your live shopping events falling flat? You're investing time and resources into your BigCommerce store, but scattergun promotions across email and social media lead to low viewership. After the event, you can't connect sales to specific campaigns, making it impossible to calculate ROI or justify your marketing spend.
This playbook details the HubSpot-Centric Growth Stack, a powerful configuration designed to solve your promotion and tracking headaches. By centralizing your marketing within HubSpot, you can launch coordinated campaigns with trackable links for every channel. The direct BigCommerce integration then closes the loop, automatically syncing customer and sales data to provide a crystal-clear view of your ROI directly within HubSpot. You'll know exactly which channels drive the most valuable customers to your live events.
Expected Outcomes
- Accurately attribute sales from live shopping events to the exact promotional channel and campaign.
- Increase live event attendance through cohesive, data-driven promotion strategies.
- Calculate the precise, closed-loop ROI of your marketing efforts.
- Optimize future marketing spend by investing in the channels that deliver proven results.
- Gain a single, unified view of your customer journey from first click to final sale.
Core Tools in This Stack
HubSpot Marketing Hub
Visit websiteAn all-in-one marketing automation platform to attract visitors, convert leads, and run complete inbound campaigns. It provides tools for email marketing, lead generation, landing pages, analytics, and content management, all integrated with a powerful CRM.
Key Features
- Marketing Automation Workflows
- Email Marketing & A/B Testing
- Lead Generation & Capture Forms
- Drag-and-Drop Landing Page Builder
- Social Media Management & Scheduling
- SEO & Content Strategy Tools
- Advanced Marketing Analytics & Reporting
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness
Pricing
Model: Freemium, Subscription
Tier: Medium
Ease of Use
Easy
Bitly
Visit websiteBitly is a comprehensive link management platform that allows users to shorten, brand, and track URLs. It also offers features like custom QR Code generation and a link-in-bio tool for social media.
Key Features
- URL Shortening
- Custom Branded Links
- QR Code Generator
- Link-in-bio Pages
- Link Analytics and Tracking
- UTM Builder
- API and Integrations
Ideal For
Company Size: Medium
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other
Pricing
Model: Freemium, Subscription, Quote-based
Tier: Low-cost
Ease of Use
Easy
The Workflow
Integration Logic
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HubSpot for BigCommerce
This integration acts as a bridge between a BigCommerce store and HubSpot's marketing and CRM platform, with an added layer for link management via Bitly. When a customer, order, or abandoned cart event occurs in BigCommerce, the integration captures this data and syncs it to HubSpot. It creates or updates HubSpot contacts, associates deals with them, and populates custom eCommerce properties (e.g., Last Order Date, Total Revenue, Abandoned Cart Products). This data can then be used to segment contacts and trigger automated workflows in HubSpot, such as abandoned cart recovery emails or post-purchase follow-ups. Within these HubSpot marketing assets, any links back to the BigCommerce store are automatically processed through the Bitly API to generate short, trackable URLs, providing analytics that complement HubSpot's native tracking.
Unlock Your Live Shopping ROI
Transform scattergun promotions into a focused strategy that proves the value of every sale.