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The High-Control, Low-Cost Webinar Nurturing Funnel

Your webinars generate interest, but what happens next? A single, generic follow-up email to every registrant — attendees and no-shows alike — squanders the momentum. This one-size-fits-all approach fails to segment leads based on engagement, leading to a massive drop-off in demo bookings and a poor return on your webinar investment.

This playbook details how to build a sophisticated, automated post-webinar lead nurturing system using a powerful, free open-source stack. By integrating WordPress, Mautic, and YouTube, you'll create dynamic follow-up campaigns that segment leads based on their actual behavior—whether they attended, how much of the recording they watched, and how they engaged. Gain complete control over your data and lead nurturing strategy with virtually no recurring software fees, only your hosting costs.

Expected Outcomes

  • Increase post-webinar demo bookings by sending targeted messages to the most engaged leads.
  • Automatically re-engage no-shows with the webinar recording and a tailored nurture sequence.
  • Improve lead quality by segmenting contacts based on actual webinar attendance and video consumption.
  • Dramatically reduce marketing software costs by eliminating expensive automation platform subscriptions.
  • Gain full ownership and control over your lead data and nurturing workflows.

Core Tools in This Stack

WordPress

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WordPress is a free and open-source content management system (CMS) that powers over 43% of the web. It allows users to build anything from a simple blog to a complex e-commerce site or application, with extensive customization through themes and plugins.

Key Features
  • Extensive Customization with Themes
  • Expandable Functionality with Plugins
  • Built-in Blogging Platform
  • Search Engine Optimized (SEO) Friendly
  • User Management and Roles
  • Media Management
  • Mobile Responsive Design
  • Active Open Source Community
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free (Open Source)

Tier: Free (Open Source)

Ease of Use

Medium

Mautic

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Mautic is the world's largest open-source marketing automation platform, providing detailed audience tracking and powerful tools to help businesses build and manage personalized customer journeys and marketing campaigns.

Key Features
  • Lead Nurturing & Tracking
  • Visual Campaign Builder
  • Contact Segmentation
  • Personalization & Dynamic Content
  • Email Marketing Automation
  • Landing Pages & Forms
  • Detailed Reporting & Analytics
  • Extensible via Plugins & API
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Open Source, Free

Tier: Free

Ease of Use

Moderate

YouTube

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YouTube is a global online video sharing and social media platform where users can watch, like, share, comment on, and upload their own videos. It features a vast library of user-generated and corporate media content, including music videos, video clips, short films, feature films, documentaries, audio recordings, movie trailers, live streams, vlogs, and educational videos.

Key Features
  • Video Upload and Hosting
  • Live Streaming (YouTube Live)
  • Monetization through the YouTube Partner Program
  • Creator Analytics (YouTube Studio)
  • Community Engagement (Comments, Likes, Subscriptions)
  • Content Discovery and Recommendation Algorithm
  • Playlists and Library Organization
  • YouTube Premium for Ad-Free Viewing and Offline Downloads
  • Short-form video (YouTube Shorts)
  • Video Editing and Enhancement Tools
Ideal For

Company Size: Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Freemium, Subscription, Ad-supported

Tier: Free

Ease of Use

Very Easy

The Workflow

graph TD subgraph "Open-Source Control Stack" direction LR N0["WordPress"] N1["Mautic"] N2["YouTube"] N0 -- "Sends Form Submission Data" --> N1 N2 -- "Tracks Video Engagement via Plugin" --> N0 N0 -- "Sends Video Engagement Data" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • WP Mautic Form Integrator

    This integration uses a WordPress plugin, 'WP Mautic Form Integrator', to act as the bridge between your website and Mautic. When a visitor submits a form on your WordPress site, the plugin intercepts the data. It then makes an API call to your Mautic instance, passing the submitted information (like name, email, etc.) to create a new contact or update an existing one. Additionally, the plugin can deploy a script to monitor embedded YouTube players on the same page. When a user watches a video, it tracks engagement (e.g., percentage watched) and sends this activity data to the corresponding Mautic contact's timeline, allowing for more advanced segmentation and campaign triggers.

Install Your Webinar-to-Demo Funnel

Stop losing webinar leads and automatically convert more registrants into booked demos.