« Back to Solutions

The Flexible Automation Stack: Slash Wasted Ad Spend & Automate High-Value Audiences

Are your Google Ads campaigns attracting the wrong crowd? Many B2B businesses burn through their budget on broad keywords, attracting students, job seekers, and non-ideal clients. This results in high ad spend, low-quality leads, a bloated Cost-Per-Acquisition (CPA), and a poor return on your marketing investment.

This playbook details 'The Flexible Automation Stack,' a powerful, low-cost system designed to solve the wasted ad spend problem. We'll show you how to use a budget-friendly platform like Brevo as your central CRM. Then, using the no-code power of Zapier, you'll learn to automatically identify your most valuable new leads and add them directly to a Google Ads Customer Match list. This ensures your ad budget is focused only on audiences that look like your best customers, keeping your targeting sharp and your audiences perpetually up-to-date.

Expected Outcomes

  • Dramatically reduce wasted ad spend on irrelevant clicks.
  • Lower your overall Cost-Per-Acquisition (CPA) for qualified leads.
  • Increase the quality and conversion rate of leads from your search campaigns.
  • Achieve a higher, more predictable Return on Ad Spend (ROAS).
  • Maintain perpetually fresh and accurate Customer Match audiences in Google Ads automatically.

Core Tools in This Stack

Brevo

Visit website

Brevo is an all-in-one platform to build customer relationships, combining a full suite of marketing and sales tools including email, SMS, chat, marketing automation, CRM, and more.

Key Features
  • Email Marketing Campaigns
  • Sales Platform (CRM)
  • Marketing Automation
  • Transactional Email API
  • Live Chat & Chatbots
  • SMS & WhatsApp Marketing
  • Landing Page Builder
  • Meeting Scheduler
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription, Usage-based

Tier: Medium

Ease of Use

Easy

Google Sheets

Visit website

A collaborative, web-based spreadsheet application that allows users to create, edit, and share data in real time. It's part of the Google Workspace suite and is designed for data analysis, tracking, and reporting with AI-powered insights.

Key Features
  • Real-time collaboration with comments and action items.
  • Seamless integration with other Google apps (e.g., Forms, Slides) and external data sources like BigQuery.
  • AI-powered features like Smart Fill and formula suggestions to speed up data entry and analysis.
  • Extensive library of templates, charts, graphs, and pivot tables.
  • Full compatibility with Microsoft Excel files.
  • Extensible functionality through the Google Workspace Marketplace with various add-ons.
  • Accessible on web, mobile, and tablet devices, with offline access capabilities.
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription

Tier: Low

Ease of Use

High

Google Ads

Visit website

Google Ads is an online advertising platform that allows businesses to reach customers across Google Search, YouTube, and other websites. Advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users, and can target ads based on keywords, demographics, location, and user behavior to drive website traffic, leads, and sales.

Key Features
  • Search Ads on Google.com
  • Display Ads across the Google Display Network
  • Video Ads on YouTube
  • Shopping Ads for e-commerce
  • App promotion campaigns
  • Performance Max automated campaigns
  • Keyword and audience targeting
  • Remarketing to previous site visitors
  • Comprehensive performance reporting
  • Conversion tracking and optimization
  • Budget and bid management
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Pay-per-click, Pay-per-impression, Pay-per-conversion, Auction-based

Tier: Custom/Varies

Ease of Use

Medium

The Workflow

graph TD subgraph "The Flexible Automation Stack" direction LR N0["Brevo"] N1["Google Sheets"] N2["Google Ads"] N2 -- "New lead triggers new row" --> N1 N1 -- "New row triggers new contact" --> N0 N0 -- "New contact triggers new row" --> N1 N1 -- "New row updates customer list" --> N2 N2 -- "New lead triggers new contact" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Zapier

    Zapier acts as a middleware that connects Notion with other applications. It operates on a 'trigger and action' basis. A trigger is an event in an app (e.g., 'New Database Item' in Notion, or 'New Event' in Google Calendar) that starts a workflow. An action is an event that Zapier completes in another app (e.g., 'Create Page' in Notion, or 'Send a Slack message'). Data flows from the trigger application to the action application, with Zapier allowing users to map specific data fields between the services. For instance, a new submission in a Google Form can trigger a Zap to create a new item in a Notion database, mapping form questions to Notion properties.

Slash Your Wasted Ad Spend

Get the playbook to stop attracting unqualified leads and automatically target your most valuable customers.