The E-commerce Powerhouse: Automate Post-Purchase Support & Reduce Ticket Volume
Is your support team drowning in a sea of repetitive post-purchase questions like 'Where is my order?', 'How do I make a return?', or 'What's your shipping policy?' This constant stream of basic inquiries is costly and time-consuming, tying up your agents and preventing them from tackling the complex issues that truly impact customer loyalty and your bottom line. The result is slower response times, frustrated customers, and a higher risk of churn.
This playbook deploys the 'E-commerce Powerhouse' stack, a specialized solution to eliminate repetitive support tasks for online stores. By integrating Gorgias directly with your Shopify store, you create a powerful, automated support engine. An AI-powered chatbot and a smart knowledge base will instantly answer common customer questions by pulling real-time order data, tracking information, and product details. This frees your human agents to focus on high-value conversations, turning your support center from a cost center into a customer retention machine.
Expected Outcomes
- Drastically reduce the volume of repetitive support tickets.
- Provide instant, 24/7 answers to common customer questions like 'Where Is My Order?'
- Free up your support agents' time to focus on complex, revenue-generating issues.
- Improve customer satisfaction and reduce churn with faster, self-service support options.
- Lower overall customer support costs by leveraging powerful automation.
Core Tools in This Stack
Gorgias
Visit websiteGorgias is an integrated helpdesk platform designed for e-commerce stores, centralizing customer conversations from email, social media, live chat, and phone to streamline support and drive sales.
Key Features
- Centralized ticket management from all channels (email, social, chat, SMS, voice)
- Deep integration with e-commerce platforms like Shopify, Magento, and BigCommerce
- Automation rules and macros to handle repetitive inquiries
- Live chat and proactive chatbots to engage website visitors
- Revenue and conversion tracking from support interactions
- Social media comment and DM management
- Self-service help center creation
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Retail & E-commerce
Pricing
Model: Subscription, Usage-based, Free Trial
Tier: Mid-range
Ease of Use
Medium
Yotpo
Visit websiteYotpo is an eCommerce marketing platform that helps brands strengthen their relationships with consumers by providing a suite of solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.
Key Features
- Collect and display customer reviews and ratings
- Showcase user-generated photos and videos (Visual UGC)
- Build customizable loyalty and referral programs
- Engage customers with targeted SMS marketing campaigns
- Email marketing automation
- Manage recurring orders with Yotpo Subscriptions
- Integrations with major eCommerce platforms like Shopify, BigCommerce, and Adobe Commerce
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Retail & E-commerce, Health & Wellness, Creative & Media, Technology & Software
Pricing
Model: Freemium, Subscription, Custom
Tier: Mid-range
Ease of Use
Medium
The Workflow
Integration Logic
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Gorgias for Shopify
This integration operates by using the customer's email address from a Gorgias ticket as a key to query the Shopify and Yotpo APIs in real-time. When an agent opens a ticket, Gorgias fetches the corresponding customer's order history, lifetime value, and shipping information from Shopify, and separately pulls all submitted reviews and ratings from Yotpo. This consolidated data is then displayed in distinct widgets within the Gorgias sidebar, providing immediate context without the need to switch between applications. The data flow is one-way from Shopify and Yotpo to Gorgias.
Cut Your E-commerce Ticket Volume
Automate repetitive post-purchase questions and free your team to focus on high-impact customer issues.