« Back to Solutions

The Content & Authority Stack: Your Playbook for Vetting Authentic Influencers

Brands struggle to vet micro-influencers for fake followers, bot-driven engagement, and true audience alignment. This wastes marketing budgets on influencers whose audience is artificially inflated or doesn't match the target customer, leading to poor campaign ROI and skewed performance data.

The Content & Authority Stack provides a systematic framework to build brand awareness and thought leadership through authentic partnerships. By integrating a best-in-class CRM with powerful SEO and social media tools, you can accurately vet influencers for audience quality and topical relevance. This stack centralizes the entire influencer relationship lifecycle—from outreach and vetting to campaign reporting—within HubSpot, creating a single source of truth for your influencer marketing efforts.

Expected Outcomes

  • Eliminate spending on influencers with fake followers or misaligned audiences.
  • Increase campaign ROI by partnering with authentic, high-impact micro-influencers.
  • Build a scalable, repeatable process for influencer vetting and relationship management.
  • Centralize all influencer data and communication within your HubSpot CRM.
  • Gain confidence in your marketing data with accurate performance tracking.

Core Tools in This Stack

HubSpot CRM

Visit website

A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

Mangools

Visit website

Mangools is a user-friendly SEO toolkit offering five powerful applications for keyword research, SERP analysis, rank tracking, backlink analysis, and website SEO health checks, designed for bloggers, affiliate marketers, SMEs, and SEO agencies.

Key Features
  • KWFinder: A keyword research tool to find long-tail keywords with low SEO difficulty.
  • SERPChecker: A SERP analysis tool to analyze search engine results pages and check competitor metrics.
  • SERPWatcher: A rank tracking tool to monitor keyword positions in SERPs with daily updates.
  • LinkMiner: A backlink analysis tool to find powerful backlinks from competitors.
  • SiteProfiler: An SEO analysis tool for a quick overview of a website's SEO authority and backlink profile.
Ideal For

Company Size: Micro, Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Subscription, Free Trial

Tier: Medium

Ease of Use

High

Later

Visit website

Later is an all-in-one social marketing platform focused on visual scheduling. It helps users plan, analyze, and publish content across Instagram, TikTok, Facebook, Pinterest, LinkedIn, and YouTube, featuring tools like a visual planner, AI caption writer, and a customizable link-in-bio page.

Key Features
  • Visual First Content Calendar
  • Drag-and-Drop Scheduler
  • Linkin.bio for driving traffic and sales
  • AI Caption Writer
  • Best Time to Post Recommendations
  • In-depth Social Media Analytics
  • User-Generated Content (UGC) Collection
  • Multi-platform support (Instagram, TikTok, Facebook, LinkedIn, Pinterest, YouTube)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Creative & Media, Business & Professional Services, Health & Wellness, Technology & Software, Education & Non-Profit

Pricing

Model: Freemium, Subscription

Tier: Low-to-Mid

Ease of Use

User-friendly

The Workflow

graph TD subgraph "Content & Authority Stack" direction LR N0["HubSpot CRM"] N1["Mangools"] N2["Later"] N0 -- "Sends domain for SEO metrics" --> N1 N0 -- "Sends social handle for search" --> N2 N1 -- "Returns SEO metrics to contact" --> N0 N2 -- "Returns social activity to contact" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • HubSpot Relationship Tracker

    This integration uses HubSpot as the central database. When a new contact is created or a specific property is updated in HubSpot, it triggers a workflow in Zapier. The workflow first extracts the company domain from the contact's email. It then sends this domain to Mangools via its API to retrieve key SEO metrics like Domain Authority and Trust Flow. In parallel, if a social media handle is available, it can trigger a search in Later for recent mentions or engagement. All retrieved data (SEO metrics from Mangools, social activity from Later) is then sent back to HubSpot to populate custom properties on the original contact record, creating a comprehensive profile.

Get Your Authentic Influencer Playbook

Stop wasting your budget on fake followers and learn to vet influencers who deliver real ROI.