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The B2B Lead Generator: Unify Influencer Attribution & Fill Your Pipeline

Are your B2B influencer marketing efforts a black box? You're spending budget on partnerships across LinkedIn, industry blogs, and podcasts, but can't connect specific influencer activities to actual demo requests or trial sign-ups. Your performance data is scattered, making it impossible to prove ROI or decide which partnerships to scale.

This playbook details 'The B2B Lead Generator' stack, a powerful system designed to solve fragmented attribution and drive qualified leads. We show you how to leverage Upfluence to manage and track influencer campaigns, directing traffic to high-converting Leadpages built for demo requests or trial sign-ups. Every new lead, automatically tagged with its precise influencer source, is fed directly into your HubSpot CRM, creating a single source of truth that connects top-of-funnel activity to bottom-line revenue.

Expected Outcomes

  • Gain a crystal-clear, unified view of ROI for every influencer and campaign.
  • Directly attribute demo requests, trial sign-ups, and other valuable conversions to specific influencer activities.
  • Eliminate data silos by centralizing all influencer-generated leads and attribution data within HubSpot.
  • Make data-driven decisions to scale your most profitable B2B influencer partnerships and cut inefficient spending.

Core Tools in This Stack

Upfluence

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Upfluence is an all-in-one influencer marketing platform that helps brands find creators, manage campaigns, automate product seeding, and drive sales through authentic relationships.

Key Features
  • Extensive Influencer Discovery Database with advanced search filters
  • All-in-One Campaign Management from briefing to payment
  • Integrated Affiliate Marketing & Tracking
  • eCommerce Integrations (Shopify, WooCommerce, Magento)
  • Automated Product Seeding and Gifting
  • Creator Relationship Management (CRM)
  • Creator Marketplace for inbound applications
  • Real-time Analytics & ROI Reporting
Ideal For

Company Size: Small, Medium, Large

Industries: Retail & E-commerce, Technology & Software, Health & Wellness, Creative & Media, Business & Professional Services

Pricing

Model: Subscription, Quote-based

Tier: Medium

Ease of Use

Medium

HubSpot

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HubSpot offers a comprehensive CRM platform with software and support to help businesses grow. Its connected platform includes hubs for marketing, sales, customer service, content management, and operations, designed to scale with your business from free tools to enterprise-level plans.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Management
  • Marketing Automation
  • Customer Service Ticketing
  • Reporting & Analytics Dashboards
  • Content Management System (CMS)
  • Forms & Landing Pages
  • Live Chat & Chatbots
  • Email Tracking & Templates
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Mid-Tier

Ease of Use

Very Easy

Leadpages

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Leadpages is a no-code website and landing page builder that helps small businesses connect with an audience, collect leads, and close sales. It offers conversion-optimized templates, pop-ups, and alert bars to grow email lists and revenue.

Key Features
  • Drag-and-Drop Website & Landing Page Builder
  • High-Converting, Mobile-Responsive Templates
  • Pop-Ups and Alert Bars
  • A/B Split Testing
  • Built-in Conversion Guidance (Leadmeter)
  • Online Sales & Payments via Stripe Integration
  • Unlimited Lead Collection & Traffic
  • Extensive Integration Library (CRMs, Email Marketing, etc.)
  • Lead Magnet Hosting & Delivery
  • Fast Page Load Speed
Ideal For

Company Size: Small, Medium

Industries: Business & Professional Services, Creative & Media, Health & Wellness, Retail & E-commerce, Technology & Software, Education & Non-Profit

Pricing

Model: Subscription, Free Trial

Tier: Mid-Range

Ease of Use

Easy

The Workflow

graph TD subgraph "The B2B Lead Generator" direction LR N0["Upfluence"] N1["HubSpot"] N2["Leadpages"] N0 -- "Creates/Updates Contacts" --> N1 N2 -- "Creates New Contacts" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Upfluence for HubSpot

    This integration creates a seamless data flow between your influencer marketing, lead capture, and CRM platforms. When influencers are added to a campaign in Upfluence, corresponding contacts are created or updated in HubSpot with relevant campaign data. Simultaneously, Leadpages is used to build campaign-specific landing pages. When a potential customer submits a form on one of these pages, their information is captured as a new contact in HubSpot and automatically attributed to the specific influencer and campaign. This allows you to track lead generation from your influencer efforts, measure campaign ROI, and enroll new leads into automated nurturing sequences within HubSpot.

Get Your Free Influencer ROI Playbook

Finally connect influencer activities to demo requests and prove the value of every partnership.