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The B2B Growth Engine: Master True Marketing ROI from Click to Close

Are your ad campaigns generating leads but not revenue? The long, complex B2B sales cycle makes it nearly impossible to connect an initial ad click to a final, closed-won deal. You're left optimizing for top-of-funnel metrics, pouring money into channels that feel busy but don't actually impact the bottom line.

This playbook details how to build 'The B2B Growth Engine,' a powerful tech stack that connects every marketing touchpoint to actual revenue. By integrating the sales-focused Pipedrive CRM with Dreamdata's advanced B2B attribution platform and Lemlist's outreach data, you'll finally get a complete, unified view of your customer journey. No more guessing—just clear, data-driven insights into what's *really* driving sales.

Expected Outcomes

  • Accurately measure the true ROI of your Google Ads and other marketing campaigns.
  • Confidently allocate budget to the channels and keywords that generate high-value, converting customers.
  • Provide clear, revenue-based reports to leadership that justify marketing spend.
  • Move beyond vanity metrics and optimize your entire funnel for bottom-line growth.
  • Gain a complete, multi-touch view of your complex B2B sales cycle.

Core Tools in This Stack

Pipedrive

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Pipedrive is a sales-focused CRM designed by salespeople, for salespeople. It helps users visualize their sales process through its intuitive pipeline view, automate tasks, and track communications to effectively drive growth.

Key Features
  • Visual Sales Pipeline Management
  • Contact & Deal Management
  • Sales Automation
  • Email Integration & Tracking
  • Reporting & Dashboards
  • Lead Management Tools
  • Mobile App & Integrations
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other

Pricing

Model: Subscription, Free Trial

Tier: Medium

Ease of Use

Beginner-Friendly

Dreamdata

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Dreamdata is a B2B Go-to-Market (GTM) data platform that connects and cleans data from various sources to provide a unified view of the customer journey, enabling businesses to measure marketing's impact on revenue.

Key Features
  • Multi-touch Attribution Modeling (e.g., First-touch, W-shaped, Data-driven)
  • Customer Journey Mapping & Visualization
  • Data Unification from CRM, ad platforms, and analytics tools
  • Content Performance Analytics
  • Account-Based Marketing (ABM) Analytics
  • Revenue and Pipeline Reporting
  • Performance Marketing Dashboards
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services

Pricing

Model: Freemium, Subscription

Tier: Medium

Ease of Use

Intermediate

Lemlist

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Lemlist is an all-in-one sales outreach platform designed to help users get more replies through personalized, multi-channel campaigns. It combines email automation, LinkedIn outreach, and cold calling, enhanced with AI to generate sequences and personalize messages at scale.

Key Features
  • Multi-channel sequences (Email, LinkedIn, Cold Call)
  • AI-powered sequence and icebreaker generation
  • Email warm-up and deliverability booster (lemwarm)
  • Advanced personalization with custom text, images, and videos
  • Built-in verified B2B lead database
  • Integrations with popular CRMs (Salesforce, HubSpot, etc.)
  • Campaign analytics and reporting
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Creative & Media, Retail & E-commerce, Other

Pricing

Model: Subscription, Free Trial

Tier: Mid-range

Ease of Use

Medium

The Workflow

graph TD subgraph "The B2B Growth Engine" direction LR N0["Pipedrive"] N1["Dreamdata"] N2["Lemlist"] N0 -- "Sends CRM Data (Contacts, Deals, Activities)" --> N1 N2 -- "Sends Campaign Data (Sends, Opens, Clicks, Replies)" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Dreamdata Pipeline Intelligence

    This integration establishes a one-way data flow from Pipedrive and Lemlist into Dreamdata. Pipedrive sends all CRM data, including contacts, companies, deals (and their stages, values, and status), and activities. This becomes the foundation for pipeline and revenue data in Dreamdata. Simultaneously, Lemlist sends data on all outreach campaigns, including emails sent, opened, clicked, and replied to. Dreamdata then processes and stitches this data together, mapping Lemlist's sales touches and Pipedrive's deal progression to the same user and account journey. The result is a comprehensive, multi-touch attribution model that reveals which Lemlist campaigns are most effective at creating and accelerating Pipedrive deals.

Reveal Your True Marketing ROI

Download the playbook to finally connect ad clicks to closed deals and prove your impact on the bottom line.