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The Automated Lead Nurturing Playbook: Turn Manual Chaos into Sales with Brevo

Are you manually emailing lead magnets, updating spreadsheets, and struggling to follow up with new leads? This disconnected, time-consuming process creates a poor first impression, causes delays, and lets high-value sales opportunities slip through the cracks. Inconsistent follow-up means potential clients lose interest before you ever get a chance to book a consultation.

This playbook implements the 'Brevo Lean Marketing & Sales' stack to replace your manual workflow with a single, powerful system. Using Brevo, you'll set up a seamless process that automatically captures leads from your website, delivers your free guide instantly, and nurtures prospects with a personalized email sequence. It’s a complete lead management solution that runs on autopilot, so you can focus on serving your clients, not managing a spreadsheet.

Expected Outcomes

  • Instantly deliver lead magnets and welcome new contacts 24/7.
  • Eliminate manual data entry by automatically adding leads to your CRM.
  • Build trust and authority with automated, personalized follow-up email sequences.
  • Stop leads from going cold and convert more prospects into scheduled consultations.
  • Gain a unified view of your lead pipeline without juggling multiple tools or spreadsheets.

Core Tools in This Stack

Brevo

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Brevo is an all-in-one platform designed to help businesses build and grow customer relationships through email marketing, automation, chat, SMS, a sales CRM, and more.

Key Features
  • Email Marketing
  • Marketing Automation
  • Sales CRM
  • Live Chat & Chatbots
  • SMS & WhatsApp Campaigns
  • Landing Page Builder
  • Transactional Emails
  • Meeting Scheduler
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Beginner-friendly

The Workflow

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Integration Logic

  • Brevo & Typeform Integration

    When a user completes and submits a form in Typeform, this integration is triggered. It automatically creates a new contact in a specified Brevo contact list. The data from the Typeform fields (such as name, email, company, etc.) is mapped to the corresponding contact attributes in Brevo, ensuring a seamless flow of lead information from your form directly into your marketing platform.

End Manual Chaos: Get Your Free Playbook

Learn to build an automated follow-up machine that nurtures every lead so you never miss a sale again.