« Back to Solutions

The Automated Follow-up Stack: Turn Ad Clicks into Booked Appointments

Are you spending a fortune on Google and Facebook ads, only to send interested leads to a generic 'Contact Us' page? This high-friction step is a major conversion killer. Potential customers lose interest, your sales pipeline leaks valuable leads, and your ad spend ROI plummets because there's no seamless way for them to take the next step.

This playbook details 'The Automated Follow-up Stack,' a powerful system designed to plug the leaks in your sales funnel. By embedding a Calendly booking form directly onto a custom Webflow landing page, you empower leads to instantly schedule a meeting at their peak interest. This action then triggers a Zapier automation, instantly adding them to a dedicated Mailchimp audience. From there, automated welcome emails and nurture sequences take over, keeping your brand top-of-mind and guiding them effortlessly towards their appointment.

Expected Outcomes

  • Dramatically increase lead-to-appointment conversion rates.
  • Stop wasting ad spend on leads who drop off before contacting you.
  • Automate the entire post-booking follow-up and reminder process.
  • Create a professional, seamless customer journey from ad click to meeting.
  • Gain a reliable system for filling your sales pipeline on autopilot.

Core Tools in This Stack

Calendly

Visit website

Calendly is an intuitive scheduling platform that eliminates the back-and-forth emails for finding the perfect meeting time. It automates scheduling, integrates with your calendars, and helps individuals and teams connect with others more efficiently.

Key Features
  • Calendar Integration (Google, Office 365, iCloud)
  • Customizable Booking Pages
  • Automated Workflows & Reminders
  • Team Scheduling Options (Round Robin, Collective)
  • Website Embedding
  • Third-Party Integrations (e.g., Salesforce, HubSpot, Zapier)
  • Meeting Analytics and Reporting
  • Payment Collection (Stripe, PayPal)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Very Easy

Webflow

Visit website

Webflow is a visual web development platform that allows users to design, build, and launch responsive websites without writing code, offering the power of HTML, CSS, and JavaScript in a visual canvas.

Key Features
  • Visual Designer
  • Integrated CMS
  • E-commerce Platform
  • Interactions & Animations
  • Managed Secure Hosting
  • Collaboration Tools
  • Built-in SEO Tools
  • Memberships
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Mid-range

Ease of Use

Intermediate

Mailchimp

Visit website

Mailchimp is an all-in-one marketing platform that helps small businesses and larger enterprises market smarter, not harder. It provides AI-powered tools to create and send engaging email campaigns, automate marketing tasks, manage audiences, and analyze campaign performance.

Key Features
  • Email Campaign Builder
  • Marketing Automation
  • Audience Management & Segmentation (CRM)
  • AI-powered Content Optimizer
  • Landing Page and Website Builder
  • A/B Testing
  • Advanced Reporting & Analytics
  • Extensive Integrations with other apps
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Freemium, Subscription

Tier: Mid-tier

Ease of Use

User-Friendly

The Workflow

graph TD subgraph "The Automated Follow-up Stack" direction LR N0["Calendly"] N1["Webflow"] N2["Mailchimp"] N1 -- "Embeds Form" --> N0 N0 -- "Creates/Updates Subscriber" --> N2 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Zapier: Calendly to Mailchimp

    When a new invitee schedules an event in Calendly (which is typically embedded on a Webflow page), a trigger is sent to Zapier. Zapier then executes a pre-defined workflow (a 'Zap') that takes the invitee's details—such as their name and email address—and creates or updates a subscriber in a specified Mailchimp audience. You can also configure the Zap to add specific tags to these new subscribers for segmentation and targeted marketing.

Get the Ad-to-Appointment Playbook

Learn how to stop leaking leads and automatically turn more ad clicks into booked appointments.