Stop Wasting Ad Spend: The Cost-Effective Lead Capture & Booking Playbook
Are you pouring money into Google and Facebook ads, only to send interested customers to a generic 'Contact Us' page? This gap between interest and action is a major leak in your sales funnel. Potential clients lose momentum, you lose leads, and your ad spend ROI plummets. It's a high-friction process that costs you valuable, ready-to-buy customers.
This playbook implements the 'Cost-Effective Starter Stack,' a simple yet powerful system designed to plug your leaky funnel. It replaces your high-friction contact page with a streamlined, two-step process. First, a high-converting MailerLite landing page captures the lead's email. Second, the user is instantly redirected to a confirmation page with an embedded Calendly scheduler, allowing them to book a specific time slot on the spot. This seamless journey turns ad clicks into confirmed appointments with minimal cost and setup time.
Expected Outcomes
- Dramatically increase your lead-to-appointment conversion rate.
- Improve the ROI on your advertising spend by capturing more qualified leads.
- Provide a seamless, professional customer experience from the very first click.
- Automate your lead capture and scheduling process, saving you hours of administrative work.
- Validate your business idea with a fully functional sales funnel for virtually zero cost.
Core Tools in This Stack
MailerLite
Visit websiteMailerLite is an all-in-one email marketing and automation platform designed for businesses of all sizes. It enables users to create engaging campaigns, build websites and landing pages, grow subscriber lists, and automate workflows from a single, user-friendly interface.
Key Features
- Drag & Drop Email Editor
- Marketing Automation Workflow Builder
- Website and Landing Page Builder
- Embedded Forms and Pop-ups
- Subscriber Segmentation and Management
- A/B Split Testing
- Sell Digital Products & Subscriptions
- Campaign Reporting and Analytics
- AI Writing Assistant
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription
Tier: Low-Cost
Ease of Use
High
Calendly
Visit websiteCalendly is a scheduling automation platform that eliminates the back-and-forth emails for finding the perfect meeting time. It simplifies scheduling for individuals, teams, and enterprises by connecting with your calendar and only showing available times.
Key Features
- Automated Scheduling Links
- Calendar Connections (Google, Office 365, Outlook, iCloud)
- Team Scheduling (Round Robin, Collective)
- Meeting Polls for Group Scheduling
- Automated Workflows (Reminders, Follow-ups)
- Routing Forms for Leads and Clients
- Website Embedding
- Integrations (Salesforce, HubSpot, Zoom, Stripe)
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Free, Freemium, Subscription
Tier: Low
Ease of Use
Very Easy
The Workflow
Integration Logic
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Zapier
Zapier acts as a middleware that connects Notion with other applications. It operates on a 'trigger and action' basis. A trigger is an event in an app (e.g., 'New Database Item' in Notion, or 'New Event' in Google Calendar) that starts a workflow. An action is an event that Zapier completes in another app (e.g., 'Create Page' in Notion, or 'Send a Slack message'). Data flows from the trigger application to the action application, with Zapier allowing users to map specific data fields between the services. For instance, a new submission in a Google Form can trigger a Zap to create a new item in a Notion database, mapping form questions to Notion properties.
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