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Stop Wasting Ad Spend: The Instant Booking Landing Page Playbook

Are you spending money on Google or Facebook ads, only to see potential customers disappear? When you send traffic to a generic 'Contact Us' page, you're creating a major roadblock. Interested leads get frustrated by the extra steps of finding a time, calling, or waiting for an email back. This friction means a leaky funnel, lost bookings, and a poor return on your ad spend.

This playbook shows you how to build 'The Lean Landing Page Stack'—the fastest, most affordable way to turn ad clicks into confirmed appointments. We'll guide you through creating a simple, professional one-page site with Carrd and embedding a Calendly scheduling widget directly onto it. This powerful combination eliminates friction, allowing leads to book a meeting or service call the instant they're interested, dramatically increasing your conversion rates and maximizing your ad budget.

Expected Outcomes

  • Dramatically increase your lead-to-appointment conversion rate.
  • Stop wasting money on ad clicks that don't convert.
  • Provide a seamless, professional booking experience for your customers.
  • Launch a fully functional booking funnel in hours, not weeks.
  • Capture qualified leads and their booking details automatically in one place.

Core Tools in This Stack

Calendly

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Calendly is an intuitive scheduling platform that eliminates the back-and-forth emails for finding the perfect meeting time. It automates scheduling, integrates with your calendars, and helps individuals and teams connect with others more efficiently.

Key Features
  • Calendar Integration (Google, Office 365, iCloud)
  • Customizable Booking Pages
  • Automated Workflows & Reminders
  • Team Scheduling Options (Round Robin, Collective)
  • Website Embedding
  • Third-Party Integrations (e.g., Salesforce, HubSpot, Zapier)
  • Meeting Analytics and Reporting
  • Payment Collection (Stripe, PayPal)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Very Easy

Carrd

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Carrd is a simple, responsive, and easy-to-use platform for building one-page websites. It's ideal for creating personal profiles, portfolios, landing pages to capture leads, or any other simple online presence.

Key Features
  • Responsive one-page templates
  • Simple drag-and-drop editor
  • Custom domain support (Pro)
  • Email capture forms (Pro)
  • Third-party widget embeds (Stripe, PayPal, Gumroad, etc.)
  • Google Analytics integration (Pro)
  • No 'Made with Carrd' branding (Pro)
  • Generous free plan
Ideal For

Company Size: Micro

Industries: Technology & Software, Business & Professional Services, Creative & Media, Other

Pricing

Model: Freemium, Subscription

Tier: Low-cost

Ease of Use

Very Easy

The Workflow

graph TD subgraph "The Lean Landing Page Stack" direction LR N0["Calendly"] N1["Carrd"] N0 -- "Embeds Scheduling Widget" --> N1 N1 -- "Sends Booking & Lead Data" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • Carrd Calendly Embed

    This integration works by embedding Calendly's scheduling widget into a Carrd website using a simple code snippet. The user generates an HTML/JavaScript embed code from their Calendly account for a specific event type. This code is then pasted into an 'Embed' element within the Carrd page editor. When a visitor loads the Carrd site, their browser executes the script, which displays the interactive Calendly scheduling interface. When a meeting is booked, the lead's information (name, email, etc.) and the event details are sent directly to Calendly's servers for processing. Carrd acts solely as the host for the code; no data is passed from Calendly back to Carrd.

Fix Your Leaky Ad Funnel

Download the playbook to turn expensive clicks into instant bookings and stop wasting ad spend.