Stop Wasting Ad Spend: The Blazing-Fast Landing Page Playbook for Higher ROAS
Are your performance marketing campaigns underperforming? You're driving traffic with Google and Facebook Ads, but visitors are bouncing before your landing page even loads. The culprit is often a slow WordPress site, bogged down by essential plugins for forms, analytics, and chat. This 'plugin bloat' destroys your Core Web Vitals, inflates your cost-per-acquisition (CPA), and tanks your return on ad spend (ROAS).
This playbook guides you through replacing your slow, plugin-heavy WordPress landing pages with a modern, lightning-fast stack. We leverage Gatsby to pre-build incredibly fast static pages that ace Core Web Vitals. Hosted on Netlify's global CDN, your pages load instantly for every visitor. We then integrate Brevo for all-in-one marketing automation—forms, emails, and CRM—and Hotjar for user behavior insights, all without sacrificing performance. The result is a high-converting landing page that maximizes every dollar of your ad spend.
Expected Outcomes
- Dramatically improve Core Web Vitals scores (LCP, FID, CLS).
- Significantly reduce landing page bounce rates.
- Lower your Cost-Per-Acquisition (CPA) on paid ad campaigns.
- Increase your campaign's overall Return on Ad Spend (ROAS).
- Capture more high-quality leads with a seamless user experience.
- Consolidate your marketing stack and eliminate plugin maintenance headaches.
Core Tools in This Stack
Brevo (formerly Sendinblue)
Visit websiteBrevo is an all-in-one platform for building customer relationships, offering a suite of tools for email marketing, SMS, chat, marketing automation, CRM, and more, designed to help businesses grow.
Key Features
- Email & SMS Marketing
- Marketing Automation Workflows
- Sales CRM
- Live Chat & Chatbots
- Transactional Emails (SMTP)
- Landing Page Builder
- A/B Testing
- WhatsApp Campaigns
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Free, Subscription, Freemium
Tier: Low
Ease of Use
Easy
Hotjar
Visit websiteHotjar is a product experience insights platform that provides behavior analytics and feedback data to help you understand and empathize with your users. It combines tools like Heatmaps, Session Recordings, and Surveys to reveal online behavior and user feedback.
Key Features
- Heatmaps (Click, Move, Scroll)
- Session Recordings (Replays)
- On-site Surveys and Polls
- User Feedback Widgets
- Conversion Funnel Analysis
- Form Analytics
- Customizable Dashboards
- User Trends Analysis
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription
Tier: Mid-range
Ease of Use
Easy
The Workflow
Integration Logic
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Gatsby-Brevo Contact Bridge
This integration uses a Gatsby Function as a serverless backend to process form submissions. When a user submits a form on the Gatsby site, the data (e.g., email, name) is sent to the Gatsby Function endpoint. On the front-end, Hotjar's Identify API is triggered to associate the user's session with their email address. The Gatsby Function then securely calls the Brevo API using a private API key to create or update a contact in a specified list. This creates a direct link between a website lead, their CRM profile in Brevo, and their specific user behavior sessions in Hotjar.
Get the High-ROAS Landing Page Playbook
Stop losing conversions to slow load times and start maximizing your return on ad spend.