Stop Wasting Ad Spend: Automate Your Promo Code Audits with HubSpot & Facebook Ads
Are your Facebook Ads promoting outdated sales or incorrect promo codes? When marketing channels aren't in sync, you're not just wasting ad spend on campaigns driving to the wrong offers—you're eroding customer trust and killing your conversion rates. This manual inconsistency leads to high bounce rates, a poor customer experience, and a direct negative impact on your brand's reputation and revenue.
This playbook details a powerful, automated system to ensure your Facebook Ads are always accurate. By establishing the free HubSpot CRM as your single source of truth for all active promo codes, a Make.com scenario works silently in the background. Every day, it audits your live ad campaigns, cross-referencing the ad copy against the master list in HubSpot. If an ad is found with an expired or incorrect code, a task is automatically created in a Trello board for your team to immediately address, plugging the leak in your ad budget.
Expected Outcomes
- Drastically reduce wasted ad spend on campaigns promoting expired or incorrect offers.
- Ensure 100% consistency between your active promotions and your live Facebook Ads.
- Increase conversion rates and customer trust by eliminating frustrating ad-to-landing-page mismatches.
- Replace hours of manual, error-prone ad checking with a fully automated daily audit.
- Create a streamlined, actionable workflow for your team to quickly identify and correct ad errors.
Core Tools in This Stack
HubSpot CRM
Visit websiteA comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.
Key Features
- Contact & Lead Management
- Sales Pipeline Visualization
- Deal Tracking and Management
- Email Tracking and Templates
- Meeting Scheduling Tool
- Live Chat and Chatbots
- Reporting and Analytics Dashboards
- Task and Activity Automation
Ideal For
Company Size: Small, Medium
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media
Pricing
Model: Freemium, Subscription
Tier: Starter
Ease of Use
Very High
Facebook Ads
Visit websiteA powerful online advertising platform to reach and engage with customers across Facebook, Instagram, Messenger, and the Audience Network, offering diverse ad formats and detailed targeting.
Key Features
- Advanced Audience Targeting (demographics, interests, behaviors, custom audiences, lookalike audiences)
- Multiple Ad Formats (image, video, carousel, stories, reels, collection)
- Cross-Platform Placement (Facebook, Instagram, Messenger, Audience Network)
- Comprehensive Analytics & Reporting via Ads Manager
- A/B Testing for creatives, audiences, and placements
- Flexible Budgeting and Bidding Strategies
- Conversion Tracking with Meta Pixel
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Auction-based, Pay-per-click (PPC), Pay-per-impression (CPM)
Tier: Low-cost
Ease of Use
Medium
Trello
Visit websiteTrello is a visual collaboration tool that creates a shared perspective on any project. It uses boards, lists, and cards to organize tasks and workflows, making it easy for teams to manage projects and track progress.
Key Features
- Kanban Boards
- Drag-and-Drop Cards and Lists
- Automation (Butler)
- Power-Ups (Integrations)
- Customizable Templates
- Checklists and Due Dates
- Multiple Views (Timeline, Calendar, Dashboard)
- Team Collaboration Tools
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription
Tier: Low-to-Mid
Ease of Use
Very Easy
The Workflow
Integration Logic
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Make.com
This integration triggers when a new lead is submitted through a Facebook Lead Ad form. Make.com captures the lead data (e.g., name, email, phone number). It then uses this data to first create a new contact in HubSpot CRM. Immediately after, it creates a new card on a specified Trello board and list, populating it with the lead's details and a link to their HubSpot profile, instantly notifying the sales or follow-up team.
Reclaim Your Wasted Ad Spend
Download this playbook to automatically sync your promo codes, protect your conversion rates, and rebuild customer trust.