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Stop Searching, Start Scaling: Your Automated Influencer Outreach Playbook for HubSpot

Are you a DTC brand with a small team? You're likely spending countless hours manually sifting through Instagram and TikTok hashtags, searching for the right micro-influencers. This manual grind is not just slow and tedious—it's unscalable, limits your reach, and hinders the growth of your performance marketing campaigns.

This playbook transforms your influencer discovery process from a manual chore into an automated, scalable system. It focuses on pure efficiency by piping discovered influencer data directly into your HubSpot CRM, instantly creating new contacts. From there, you can leverage HubSpot's powerful (and free) marketing tools to manage outreach campaigns, track every conversation, and build a valuable, permanent database of influencer relationships without ever leaving your CRM.

Expected Outcomes

  • Eliminate hours of manual influencer research on social media.
  • Automatically build a scalable, permanent database of potential influencers directly in HubSpot.
  • Streamline outreach campaigns using HubSpot's free CRM and marketing tools.
  • Improve campaign performance by tracking influencer communication and results in one place.
  • Create a single source of truth for all your influencer marketing efforts.

Core Tools in This Stack

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

The Workflow

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Integration Logic

  • HubSpot Contact Enricher

    This integration triggers whenever a new contact is created in HubSpot. It then takes the contact's email or domain and uses an external data enrichment service to find additional information. Finally, it updates the original contact record in HubSpot, populating custom fields with the newly acquired data, such as company size, funding, or employee location.

Get Your Automated Outreach Playbook

Stop the manual search and learn how to automatically find the right micro-influencers to scale your campaigns.