Stop Guessing, Start Growing: A Playbook for Data-Driven Influencer Selection
Your small team is spending countless hours manually sifting through hashtags and keywords on Instagram and TikTok, trying to find the right micro-influencers. This slow, tedious process is impossible to scale, leaves you with a small, unverified pool of candidates, and stalls the growth of your performance marketing campaigns.
This playbook shows you how to build an automated system that prioritizes real data over guesswork. By connecting directly to influencers' social media APIs, you'll pull real-time, verified performance metrics into a single, standardized dashboard. This allows you to easily compare applicants based on actual performance data, eliminating low-quality candidates and ensuring every partnership is backed by numbers.
Expected Outcomes
- Drastically reduce the hours spent on manual influencer sourcing and vetting.
- Eliminate low-quality applicants by automatically filtering based on real performance data.
- Scale your influencer marketing program without needing to add headcount.
- Make confident, data-backed partnership decisions using a standardized comparison dashboard.
- Improve overall campaign ROI by selecting influencers proven to drive results.
Core Tools in This Stack
Google Analytics
Visit websiteA web analytics service that tracks and reports website traffic, user behavior, and conversion data. It provides insights into how users find and interact with websites and mobile apps, helping businesses optimize their marketing efforts and user experience.
Key Features
- Real-time traffic monitoring
- Customer journey analysis
- Audience segmentation
- Customizable dashboards and reports
- Conversion tracking (Goals and E-commerce)
- Integration with Google Ads, Search Console, and other Google products
- Predictive analytics and machine learning insights
- Cross-platform and cross-device measurement
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Enterprise
Tier: Free
Ease of Use
Medium
Metricool
Visit websiteAn all-in-one tool to analyze, manage, and grow your digital presence. Unify social media accounts, websites, and online ad platforms in a single dashboard for planning, analytics, and reporting.
Key Features
- Unified Analytics Dashboard (Social Media, Website, Ads)
- Content Planner & Scheduler with Autolists
- AI Assistant for content generation and best time to post
- Inbox to manage social media messages and comments
- Ad Campaign Management (Facebook, Instagram, Google Ads)
- Competitor Analysis
- Customizable PDF & PPT Reports
- SmartLinks for Bio Link pages
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Business & Professional Services, Retail & E-commerce, Creative & Media, Technology & Software, Education & Non-Profit, Other
Pricing
Model: Freemium, Subscription
Tier: Low-Cost
Ease of Use
User-Friendly
The Workflow
Integration Logic
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Zapier
Zapier acts as a middleware that connects Notion with other applications. It operates on a 'trigger and action' basis. A trigger is an event in an app (e.g., 'New Database Item' in Notion, or 'New Event' in Google Calendar) that starts a workflow. An action is an event that Zapier completes in another app (e.g., 'Create Page' in Notion, or 'Send a Slack message'). Data flows from the trigger application to the action application, with Zapier allowing users to map specific data fields between the services. For instance, a new submission in a Google Form can trigger a Zap to create a new item in a Notion database, mapping form questions to Notion properties.
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