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Solve Your E-commerce Attribution Nightmare with the Google Cloud & dbt Core Stack

Are your ad platforms all claiming credit for the same sale? Fragmented data from Meta, Google Ads, and your email platform creates a chaotic view of performance. Each system operates in a silo, over-reporting conversions and making it impossible to calculate your true Return on Ad Spend (ROAS). Compounded by data loss from iOS 14+ and browser privacy changes, you're left making critical budget decisions in the dark.

This playbook provides the blueprint to build a single source of truth for your marketing data. We'll show you how to centralize every touchpoint—from ad clicks to Shopify sales and HubSpot CRM activities—into Google BigQuery. Using the power of dbt Core, you'll transform this raw data into a unified, chronological customer journey. Finally, with Looker Studio, you'll build powerful, accurate attribution models and dashboards that reveal exactly which channels are driving real growth, freeing you from the limitations of flawed, client-side tracking pixels.

Expected Outcomes

  • A single source of truth for all marketing, sales, and product data.
  • Accurate, de-duplicated conversion and revenue data across all channels.
  • Clear and reliable Return on Ad Spend (ROAS) calculations for every campaign.
  • The ability to build and analyze sophisticated multi-touch attribution models.
  • Data-driven budget allocation to maximize marketing efficiency and profitability.
  • A resilient analytics foundation immune to data loss from iOS updates and tracking prevention.

Core Tools in This Stack

Shopify

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Shopify is a comprehensive e-commerce platform that allows individuals and businesses to create, manage, and scale their online stores. It provides a suite of tools for building a website, processing payments, managing inventory, and handling shipping, as well as features for in-person sales through its POS system.

Key Features
  • Customizable Online Storefront
  • Integrated Payment Processing (Shopify Payments)
  • Point of Sale (POS) System
  • Multi-channel Selling (Social Media, Marketplaces)
  • Shopify App Store for extended functionality
  • Marketing and SEO Tools
  • Inventory Management
  • Shipping and Fulfillment Solutions
  • Advanced Analytics and Reporting
  • B2B Commerce Platform (Shopify Plus)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Creative & Media, Health & Wellness, Business & Professional Services, Technology & Software, Other

Pricing

Model: Subscription, Usage-based, Enterprise Plan

Tier: Mid-Range

Ease of Use

Easy

HubSpot

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HubSpot offers a comprehensive CRM platform with software and support to help businesses grow. Its connected platform includes hubs for marketing, sales, customer service, content management, and operations, designed to scale with your business from free tools to enterprise-level plans.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Management
  • Marketing Automation
  • Customer Service Ticketing
  • Reporting & Analytics Dashboards
  • Content Management System (CMS)
  • Forms & Landing Pages
  • Live Chat & Chatbots
  • Email Tracking & Templates
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Mid-Tier

Ease of Use

Very Easy

The Workflow

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Integration Logic

  • Stitch

    This integration uses Stitch to connect to Shopify and HubSpot APIs as data sources. Stitch extracts raw data for objects like Orders, Customers, and Products from Shopify, and Contacts, Companies, and Deals from HubSpot. It then loads this data into a designated destination, typically a cloud data warehouse (e.g., Snowflake, BigQuery, Redshift). The data is replicated in its raw, structured format, allowing you to perform complex transformations and analyses using SQL or BI tools, joining data from both systems to gain comprehensive insights.

Reveal Your True ROAS

Get the playbook to unify fragmented ad data and make budget decisions with total clarity.