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Solve Influencer ROI: Your Playbook for Unifying E-commerce Data

Are you struggling to measure the true ROI of your influencer campaigns? Your data is scattered everywhere: website traffic in Google Analytics, sales in Shopify, affiliate commissions in another platform, and engagement metrics on social media. Manually stitching this together in spreadsheets is a time-consuming nightmare that leads to inaccurate reports and poor budget decisions.

This playbook shows you how to implement the Google Cloud Starter Stack to solve this problem for good. We'll guide you through centralizing all your disparate data—from Shopify sales and Google Analytics traffic to affiliate and social media data—into Google BigQuery. From there, you'll use the free and powerful Looker Studio to build a single, automated dashboard that gives you a crystal-clear, end-to-end view of campaign performance. Go from data chaos to confident, data-driven decisions.

Expected Outcomes

  • A single, automated dashboard viewing all influencer marketing KPIs.
  • Accurate, near real-time ROI calculation for every influencer.
  • Elimination of hours spent on manual data collection and spreadsheet management.
  • Clear attribution from initial ad click to final customer purchase.
  • Data-driven confidence to double down on high-performing channels and cut wasteful spend.

Core Tools in This Stack

Google BigQuery

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A serverless, highly scalable, and cost-effective multicloud data warehouse designed for business agility, allowing users to run analytics at petabyte-scale with zero infrastructure management.

Key Features
  • Serverless Architecture
  • BigQuery ML
  • BigQuery Omni
  • BigQuery BI Engine
  • Real-time Analytics
  • Connected Sheets
  • Geospatial Analysis
  • Built-in Security and Governance
Ideal For

Company Size: Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Health & Wellness, Education & Non-Profit

Pricing

Model: Free Tier, On-demand (Pay-as-you-go), Flat-rate Subscription

Tier: Usage-based

Ease of Use

Moderate

Looker Studio

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Looker Studio is a free tool that turns your data into informative, easy-to-read, easy-to-share, and fully customizable dashboards and reports. It allows users to connect to a wide variety of data sources, visualize data with charts and graphs, and collaborate with teams in real-time.

Key Features
  • Extensive data connectors (Google & third-party)
  • Interactive and customizable dashboards
  • Drag-and-drop report editor
  • Real-time collaboration and sharing
  • Embeddable reports
  • Calculated fields and custom formulas
  • Pre-built report templates
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription

Tier: Free

Ease of Use

Easy to Moderate

Shopify

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Shopify is an all-in-one commerce platform that allows businesses to create an online store, manage products, process payments, and sell across multiple channels, from websites to social media and physical locations.

Key Features
  • Customizable Online Storefront
  • Integrated Payment Processing (Shopify Payments)
  • Point of Sale (POS) System
  • Multi-channel Selling (Social Media, Marketplaces)
  • Inventory Management
  • Marketing and SEO Tools
  • Extensive App Store for added functionality
  • Analytics and Reporting Dashboard
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Creative & Media, Health & Wellness

Pricing

Model: Subscription-based

Tier: Mid-tier

Ease of Use

Easy

Google Analytics 4

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A web and app analytics service that provides AI-powered insights to help businesses understand the complete customer journey, improve marketing ROI, and make data-driven decisions with a privacy-centric, event-based measurement model.

Key Features
  • Event-based data model
  • Cross-platform and cross-device tracking (Web & App)
  • AI-powered predictive insights and audiences
  • Enhanced reporting and analysis tools (Explorations)
  • Privacy-centric measurement (cookieless)
  • Seamless integration with Google Ads, BigQuery, and other Google Marketing Platform products
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium

Tier: Free

Ease of Use

Moderate

The Workflow

graph TD subgraph "Google Cloud Starter Stack" direction LR N0["Google BigQuery"] N1["Looker Studio"] N2["Shopify"] N3["Google Analytics 4"] N2 -- "Extracts & Loads Data" --> N0 N3 -- "Extracts & Loads Data" --> N0 N0 -- "Connects for Dashboards" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue; class N3 blue;

Integration Logic

  • Supermetrics

    This integration uses Supermetrics as the central ETL tool to connect disparate data sources. Supermetrics authenticates with Shopify and Google Analytics 4 to extract key e-commerce and web traffic data. It then processes and loads this data into a designated Google BigQuery dataset on a scheduled basis. Finally, Looker Studio connects directly to the BigQuery tables, allowing for the creation of unified, comprehensive dashboards that blend sales performance with user behavior analytics.

Unlock Your Influencer ROI Playbook

Stop the spreadsheet nightmare and unify your e-commerce data to prove the true value of your campaigns.