Slash Your CPA: The Visual Intelligence Hub Playbook for Google Ads
Are your Google Ads campaigns attracting the wrong crowd? Many B2B SaaS companies burn through their budget on broad match keywords and poorly targeted audiences, resulting in expensive clicks from students, job seekers, and non-ideal customers. This inflates your Cost-Per-Acquisition (CPA) and delivers a poor return on your marketing investment, leaving you with low-quality leads and wasted ad spend.
This playbook guides you through building 'The Visual Intelligence Hub,' a powerful analytics stack that connects your marketing efforts directly to sales outcomes. By piping Google Ads and Pipedrive CRM data into a unified Looker Studio dashboard, you'll gain unprecedented clarity. Instantly spot which keywords, ad groups, and placements are generating high-cost, low-quality leads, so you can cut the waste and re-invest in what truly drives revenue.
Expected Outcomes
- Dramatically reduce wasted ad spend by identifying and excluding non-performing keywords and placements.
- Lower your overall Cost-Per-Acquisition (CPA) by focusing your budget on high-intent, relevant audiences.
- Bridge the gap between marketing spend and sales results with a unified dashboard showing the full funnel.
- Build a continuously updated negative keyword list based on real CRM lead quality data, not just conversion metrics.
- Improve lead quality and increase the number of sales-qualified demos and trials from your ad campaigns.
Core Tools in This Stack
Looker Studio
Visit websiteA free tool from Google that turns data into informative, customizable, and easy-to-share dashboards and reports, connecting to hundreds of data sources.
Key Features
- Extensive data connectors (Google Marketing Platform, BigQuery, Sheets, etc.)
- Interactive dashboards with real-time data
- Fully customizable reports with a drag-and-drop editor
- Real-time collaboration and seamless sharing
- Data blending to combine data from multiple sources
- Report templates gallery to accelerate creation
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Free, Freemium
Tier: Free
Ease of Use
Intermediate
Pipedrive
Visit websitePipedrive is a sales-focused CRM designed by salespeople, for salespeople. It helps users visualize their sales process through its intuitive pipeline view, automate tasks, and track communications to effectively drive growth.
Key Features
- Visual Sales Pipeline Management
- Contact & Deal Management
- Sales Automation
- Email Integration & Tracking
- Reporting & Dashboards
- Lead Management Tools
- Mobile App & Integrations
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other
Pricing
Model: Subscription, Free Trial
Tier: Medium
Ease of Use
Beginner-Friendly
The Workflow
Integration Logic
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Supermetrics
Supermetrics acts as a middleware that connects to the APIs of source platforms (like Google Analytics and Mailchimp) and pulls data into a destination (Google Sheets). The user authenticates their data source accounts within the Supermetrics interface. Then, using the Supermetrics sidebar inside Google Sheets, the user builds queries by selecting specific metrics, dimensions, and date ranges. Supermetrics executes these queries via the source's API and populates the selected cells in the spreadsheet with the requested data. The process can be scheduled for automatic refreshes, ensuring the data in Google Sheets stays up-to-date.
Download Your Free CPA-Slashing Playbook
Stop wasting ad spend on the wrong audience and start attracting high-quality B2B leads.