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Slash Churn & Boost LTV: The No-Code Analytics Playbook for Subscription Businesses

Are you losing subscribers as fast as you gain them? High customer churn and a low Lifetime Value (LTV) can make your subscription business feel like a leaky bucket, making it impossible to scale profitably. You're flying blind, unable to see which customers are at risk, why they're leaving, or which marketing channels bring in the most valuable subscribers.

This playbook provides a step-by-step guide to building a powerful, custom analytics dashboard—without writing a single line of code. By using a no-code automation tool like Zapier to connect your HubSpot support data and marketing data into a central Google Sheet, you'll create a single source of truth. We'll then show you how to visualize this data in Google Looker Studio to finally understand the entire customer journey, pinpoint the exact causes of churn, and identify your most valuable subscriber segments. Stop guessing and start making data-driven decisions to improve retention and maximize LTV.

Expected Outcomes

  • A unified view of the customer journey, from acquisition to support ticket.
  • Clear identification of the primary drivers of customer churn.
  • The ability to calculate and track LTV by customer segment or acquisition channel.
  • Actionable insights to create targeted retention campaigns and improve the onboarding experience.
  • A fully custom, automated BI dashboard that costs $0 in monthly software fees.

Core Tools in This Stack

Google Looker Studio

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A free, self-service business intelligence tool that allows you to turn your data into informative, easy to read, easy to share, and fully customizable dashboards and reports.

Key Features
  • Extensive data connectors for Google and third-party sources
  • Interactive data visualization with a wide range of chart types
  • Customizable and shareable live dashboards
  • Real-time collaboration and sharing features
  • Data blending to combine information from multiple sources
  • Embeddable reports for websites, blogs, and intranets
  • A library of pre-built report templates
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium

Tier: Free

Ease of Use

Medium

Google Sheets

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A collaborative, cloud-based spreadsheet application that allows users to create, edit, and analyze data in real-time with others. It's part of the Google Workspace suite of productivity tools.

Key Features
  • Real-time collaboration and commenting
  • Integration with Google Workspace (Docs, Slides, etc.)
  • Data connectors for tools like BigQuery and Looker
  • AI-powered features like Smart Fill and formula suggestions
  • Extensive library of templates, charts, and pivot tables
  • Compatibility with Microsoft Excel files
  • Customizable with App Script and AppSheet for no-code app building
  • Version history and revision tracking
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription

Tier: Low Cost

Ease of Use

Easy

HubSpot Service Hub

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HubSpot Service Hub is a customer service software platform designed to help businesses deliver authentic service and deepen customer relationships. It connects all customer service data and channels on one CRM platform, offering tools like help desk ticketing, live chat, knowledge bases, and customer feedback surveys to enhance the customer experience and improve team efficiency.

Key Features
  • Help Desk & Ticketing Automation
  • Knowledge Base Software
  • Live Chat
  • Customer Feedback Surveys (NPS, CSAT)
  • Customer Portal
  • Omni-channel Messaging
  • Service Analytics & Reporting
  • Conversational Bots
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription

Tier: Mid

Ease of Use

High

The Workflow

graph TD subgraph "The No-Code BI Stack" direction LR N0["Google Looker Studio"] N1["Google Sheets"] N2["HubSpot Service Hub"] N2 -- "Logs Events as New Rows" --> N1 N1 -- "Triggers Actions (e.g., Create Contact)" --> N2 N1 -- "Data Source for Visualization" --> N0 N2 -- "Data Source for Visualization" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Zapier

    Zapier operates on a trigger-and-action model to connect applications. This integration allows HubSpot to function as either the trigger or the action. As a trigger, an event in HubSpot (e.g., a new contact is created, a deal stage changes) initiates a workflow. As an action, an event in another app (e.g., a new entry in a Typeform, a new row in Google Sheets) causes a corresponding action in HubSpot (e.g., create a contact, update a deal). This enables a bi-directional flow of data, automating tasks like lead entry, data enrichment, and internal notifications.

Get Your Free Churn-Slashing Playbook

Learn how to predict which customers are at risk and boost LTV—without writing any code.