Skyrocket Your Live Shopping Audience & Track ROI with the Lean Growth Stack
You're investing time and money into BigCommerce live shopping events, but the audience numbers are disappointing. Your promotions feel like shouting into the void—a mix of social posts and emails with no clear strategy. When the event is over, you're left guessing which channels actually worked, making it impossible to calculate your ROI or improve your strategy for the next event.
This playbook implements the Lean Growth Stack to transform your live shopping promotion from a costly guessing game into a predictable, viral growth engine. By using UpViral, you'll create a compelling referral campaign that incentivizes attendees to invite their friends in exchange for exclusive rewards. MailerLite will nurture these new leads with automated email sequences, building hype and ensuring they show up. Zapier acts as the crucial link, seamlessly syncing data between both platforms. The result is an exponentially larger, highly engaged audience and clear attribution data, allowing you to finally measure the true ROI of your marketing.
Expected Outcomes
- Dramatically increase viewership and engagement for your BigCommerce live shopping events.
- Build a powerful, self-perpetuating promotional loop that lowers your customer acquisition cost.
- Gain crystal-clear attribution to understand exactly which channels and referrers drive sign-ups and sales.
- Create a scalable and repeatable playbook for promoting all future live events.
- Rapidly grow a high-intent email list for ongoing marketing campaigns.
Core Tools in This Stack
MailerLite
Visit websiteAn all-in-one digital marketing platform that helps businesses of all sizes grow their audience and revenue through email marketing, automation, websites, and landing pages.
Key Features
- Email Automation
- Drag & Drop Editor
- Landing Pages & Websites
- Signup Forms & Pop-ups
- A/B Testing
- E-commerce Integration
- AI Content Generation
- Segmentation
Ideal For
Company Size: Micro, Small, Medium
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription
Tier: Low
Ease of Use
Beginner
UpViral
Visit websiteUpViral is a referral marketing platform that enables businesses to create and run viral giveaways, contests, and product launches to generate massive traffic and leads.
Key Features
- Viral Contest & Giveaway Builder
- Referral & Reward System
- Social Media Sharing Integrations
- Email Autoresponder Integration
- Landing Page & Widget Creator
- A/B Split Testing
- Performance Analytics
- Fraud Detection
Ideal For
Company Size: Micro, Small, Medium
Industries: Retail & E-commerce, Business & Professional Services, Technology & Software, Creative & Media, Education & Non-Profit, Health & Wellness
Pricing
Model: Subscription, Money-Back Guarantee
Tier: Mid
Ease of Use
Beginner-friendly
The Workflow
Integration Logic
-
Zapier
Zapier acts as a middleware that connects Notion with other applications. It operates on a 'trigger and action' basis. A trigger is an event in an app (e.g., 'New Database Item' in Notion, or 'New Event' in Google Calendar) that starts a workflow. An action is an event that Zapier completes in another app (e.g., 'Create Page' in Notion, or 'Send a Slack message'). Data flows from the trigger application to the action application, with Zapier allowing users to map specific data fields between the services. For instance, a new submission in a Google Form can trigger a Zap to create a new item in a Notion database, mapping form questions to Notion properties.
Unlock Your Live Shopping Growth Playbook
Stop guessing which promotions work and start tracking a clear, predictable ROI for every event.