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Reward Community Engagement and Unify Your Loyalty Program

Is your customer loyalty program trapped on your e-commerce site? Many businesses fail to recognize valuable customer interactions on other channels, like community engagement or feedback submissions. This creates a fragmented experience, devalues your loyalty program, and weakens customer retention by ignoring crucial touchpoints in the customer journey.

This playbook provides a step-by-step guide to break your loyalty program out of its silo. By leveraging the power of Make.com, you will connect your Discord community and a Tally.so feedback form directly to your customer reward system. This automates the process of rewarding customers for valuable, non-transactional actions, creating a cohesive, omnichannel loyalty experience that fosters genuine community growth and captures critical insights.

Expected Outcomes

  • Increase in active Discord community members and engagement.
  • Higher volume and quality of customer feedback through incentivized surveys.
  • Improved customer retention by rewarding a wider range of brand interactions.
  • Creation of a unified, omnichannel loyalty experience that strengthens brand affinity.
  • Reduced manual administrative work by automating the reward fulfillment process.

Core Tools in This Stack

Make.com

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Make is a visual no-code platform that allows users to design, build, and automate tasks, workflows, and applications by connecting various apps and services through a drag-and-drop interface.

Key Features
  • Visual drag-and-drop workflow editor
  • Extensive library of 1,700+ pre-built app integrations
  • Ability to connect to any public API
  • Advanced error handling and data processing tools
  • Pre-built workflow templates for common use cases
  • Real-time execution monitoring and detailed logs
  • Role-based access control and team management features
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other

Pricing

Model: Free, Subscription, Pay-as-you-go

Tier: Low-cost

Ease of Use

Easy

Discord

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Discord is a voice, video, and text chat app that's designed to create a space for friends and communities to talk, hang out, and build relationships.

Key Features
  • Organized text and voice channels
  • High-quality voice and video calls
  • Screen sharing and streaming capabilities
  • Server and community creation
  • Customizable roles and permissions
  • Extensive bot and app integrations
  • File and media sharing
  • Cross-platform availability (Web, Desktop, Mobile)
Ideal For

Company Size: Large

Industries: Technology & Software, Creative & Media, Education & Non-Profit, Business & Professional Services, Other

Pricing

Model: Freemium, Subscription

Tier: Low-Cost

Ease of Use

Medium

Tally.so

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Tally.so is a no-code form builder that allows users to create forms, surveys, and quizzes with a simple, document-like interface. It is known for its generous free plan, which includes unlimited forms and submissions.

Key Features
  • Unlimited forms and submissions
  • Conditional logic
  • Calculations and answer piping
  • Payment collection via Stripe
  • File uploads and e-signatures
  • Customizable thank you screens
  • Wide range of integrations (Notion, Google Sheets, Airtable, Zapier)
  • No-code, document-style editor
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription

Tier: Free

Ease of Use

Very easy

The Workflow

graph TD subgraph "Community & Feedback Rewards" direction LR N0["Make.com"] N1["Discord"] N2["Tally.so"] N2 -- "New Form Submission (Webhook)" --> N0 N0 -- "Posts Message, Searches User, Assigns Role" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Community Engagement Gateway

    This integration triggers when a new form is submitted in Tally.so. Make.com receives the submission data via a webhook. It then processes this data to perform actions in Discord: 1) It posts a formatted message (potentially an embed) to a specified channel, summarizing the form submission. 2) It can optionally search for the user on Discord using a handle provided in the form. 3) If the user is found, it can automatically assign a pre-configured role to them, streamlining community onboarding or verification processes.

Get Your Unified Loyalty Playbook

Learn to reward valuable community engagement and turn fragmented touchpoints into stronger customer retention.