Recover Lost Revenue & Slash Involuntary Churn with a Specialist Dunning Platform
Failed payments are a silent killer for subscription businesses. Each declined transaction leads to involuntary churn, eroding your customer base, shrinking Lifetime Value (LTV), and making it difficult to scale profitably. Manually chasing these payments is inefficient, and a generic approach fails to recover the maximum possible revenue.
This playbook deploys a powerful, automated dunning platform to combat involuntary churn head-on. By integrating a specialist tool like ChurnBuster with your ReCharge billing system, you can intelligently retry failed payments at the optimal times. This system also syncs with Klaviyo, allowing you to trigger personalized, on-brand email campaigns that prompt customers to update their payment information, recovering sales that would otherwise be lost.
Expected Outcomes
- Dramatically reduce involuntary customer churn from failed payments.
- Automatically recover a significant portion of lost monthly recurring revenue.
- Increase average customer Lifetime Value (LTV).
- Free up your team's time by fully automating the payment recovery process.
- Improve customer retention with professional, on-brand communication.
- Gain clear visibility into payment failure and recovery rates.
Core Tools in This Stack
ChurnBuster
Visit websiteChurnBuster is an automated dunning and revenue recovery tool that helps subscription businesses reduce involuntary churn by recovering failed payments through intelligent retries, customizable email campaigns, and SMS notifications.
Key Features
- Intelligent Payment Retries
- Customizable Dunning Emails
- Card Expiration Notifications (Pre-dunning)
- SMS Alerts
- In-app Notifications & Paywall
- Real-time Dashboard & Analytics
- Subscription Pause Options
- Integrations with Stripe, Braintree, Chargebee, Recharge
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media
Pricing
Model: Tiered, Usage-based
Tier: Mid-range
Ease of Use
Easy
Klaviyo
Visit websiteKlaviyo is an intelligent marketing automation platform that unifies customer data to deliver personalized experiences across email, SMS, mobile push, and reviews. Designed primarily for e-commerce brands, it helps businesses build stronger customer relationships and drive growth through targeted communication and data-driven insights.
Key Features
- Unified Customer Data Platform (CDP)
- Email & SMS Automation
- Advanced Segmentation
- Predictive Analytics & AI
- Personalization Engine
- On-site Forms & Pop-ups
- In-depth Reporting & Analytics
- Extensive Integrations
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Retail & E-commerce, Health & Wellness, Technology & Software, Creative & Media
Pricing
Model: Freemium, Subscription, Usage-Based
Tier: Medium
Ease of Use
Medium
The Workflow
Integration Logic
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ReCharge
When a recurring subscription payment fails in ReCharge, ChurnBuster takes over the dunning process. ChurnBuster monitors the subscription's payment status and sends real-time events (e.g., 'Past Due', 'Payment Captured', 'Card Expiring') to Klaviyo. These events are then used as triggers for automated flows in Klaviyo, enabling targeted email and SMS communication with customers to prompt them to update their payment information via a secure ChurnBuster link.
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