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Never Miss a Local Lead Again: The Automated Google & HubSpot Playbook

Are you a home service business juggling leads from Google Business Profile calls, messages, and Local Services Ads? If your intake is scattered, you're losing money. Slow response times, missed follow-ups, and an inability to track your best lead sources mean potential customers are calling a more responsive competitor.

This playbook provides a step-by-step guide to building a powerful, automated lead management machine. We'll show you how to use Zapier to instantly capture every lead from your Google sources and centralize them in HubSpot CRM. The moment a new lead arrives, Twilio automatically sends a professional SMS acknowledgement, ensuring you make a great first impression every time.

Expected Outcomes

  • Eliminate missed leads by centralizing all Google and Local Services Ads inquiries into a single HubSpot inbox.
  • Dramatically decrease lead response time with instant, automated SMS acknowledgements via Twilio.
  • Gain clear visibility into which lead sources are most valuable, allowing for smarter ad spend.
  • Stop losing customers to more responsive competitors and increase your job booking rate.

Core Tools in This Stack

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

Twilio

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Twilio is a customer engagement platform that provides programmable communication tools using APIs for SMS, voice, video, email, and WhatsApp, enabling businesses to build personalized customer experiences across multiple channels.

Key Features
  • Programmable APIs (SMS, Voice, Video, Email)
  • Cloud Contact Center (Twilio Flex)
  • Customer Data Platform (Twilio Segment)
  • Two-Factor Authentication (Verify API)
  • Marketing Automation (Twilio Engage)
  • WhatsApp Business API
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Health & Wellness, Education & Non-Profit, Other

Pricing

Model: Pay-as-you-go, Volume-based, Subscription

Tier: Flexible

Ease of Use

Requires technical skills

The Workflow

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Integration Logic

  • Zapier

    This integration automates the lead qualification and handoff process. When a new contact is created in HubSpot (Trigger), Zapier sends the contact's email address to Clearbit for data enrichment (Action). The enriched data (like company size, industry, and job title) is then used to update the contact record back in HubSpot (Action). A filter then checks if the contact meets predefined Ideal Customer Profile (ICP) criteria. If the criteria are met, Zapier automatically adds the contact as a Person to a designated Salesloft Cadence (Action), initiating the sales outreach sequence.

Claim Your Local Lead Playbook

Start converting more Google leads into customers by automating your intake and follow-up process.