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Maximize ROAS with Managed Feed Optimization for BigCommerce

Are you burning through your performance marketing budget by advertising out-of-stock products? Unsynchronized inventory data leads to wasted ad spend, frustrated customers, and a plummeting Return on Ad Spend (ROAS). Every click on an unavailable item is a lost opportunity and a damaged brand experience.

This playbook details a streamlined, marketing-focused solution using GoDataFeed to create a robust, reliable bridge between your BigCommerce store and your ad channels like Google Shopping and Facebook Ads. By automating high-frequency inventory updates, you ensure your campaigns only promote products that are actually available, turning wasted clicks into profitable conversions.

Expected Outcomes

  • Drastically reduce wasted ad spend on out-of-stock products.
  • Significantly increase your Return on Ad Spend (ROAS) by focusing budget on available inventory.
  • Improve customer experience by eliminating frustrating 'out-of-stock' clicks.
  • Automate a critical marketing operations task, freeing up your team to focus on strategy.
  • Achieve near real-time synchronization between your store's inventory and your ad campaigns.

Core Tools in This Stack

BigCommerce

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BigCommerce is an open SaaS e-commerce platform that provides businesses with the tools to build, run, and grow their online stores. It supports both B2C and B2B models with flexible, scalable solutions.

Key Features
  • Drag-and-drop page builder
  • Headless commerce APIs
  • Multi-Storefront management
  • Advanced B2B e-commerce features
  • Omni-channel selling (marketplaces, social)
  • Integrated payment and shipping options
  • Built-in SEO and marketing tools
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Business & Professional Services, Health & Wellness, Technology & Software, Other

Pricing

Model: Subscription-based, Tiered pricing, Usage-based

Tier: Medium

Ease of Use

Medium

GoDataFeed

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GoDataFeed is a product feed management platform that enables e-commerce businesses to automate, optimize, and syndicate their product data to over 200 marketing channels, including marketplaces, social commerce sites, and comparison shopping engines.

Key Features
  • Product feed creation and optimization using custom rules
  • Pre-built templates for over 200 shopping channels and marketplaces
  • Marketplace integration with real-time inventory and order sync (Amazon, Walmart, eBay etc.)
  • Automated feed submission and scheduling
  • Feed-driven text ad creation for Google & Microsoft Ads
  • Performance analytics and reporting
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Technology & Software, Business & Professional Services

Pricing

Model: Subscription, Tiered

Tier: Mid-range

Ease of Use

Moderate

The Workflow

graph TD subgraph "Managed Feed Optimization" direction LR N0["BigCommerce"] N1["GoDataFeed"] N0 -- "Pulls Product Catalog Data" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • GoDataFeed API Sync

    This integration establishes a direct, one-way data sync from BigCommerce to GoDataFeed. Using BigCommerce's V3 API, GoDataFeed pulls comprehensive product catalog data, including SKUs, titles, descriptions, pricing, inventory levels, images, categories, and custom fields. The sync is typically scheduled within the GoDataFeed platform to run at regular intervals (e.g., daily or hourly). Once the data is in GoDataFeed, it can be transformed, optimized with business rules, and formatted into specific feeds for submission to various advertising and marketplace channels. BigCommerce acts as the single source of truth for all product information.

Get Your Free ROAS Optimization Playbook

Learn how to stop wasting your ad budget on out-of-stock products and maximize your return.