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Maximize ROAS by Automating Your Multi-Channel Product Feeds

Are you burning through your ad budget by sending eager customers to out-of-stock product pages? This common inventory sync issue not only tanks your Return on Ad Spend (ROAS) but also frustrates potential buyers and damages brand trust. Every click on a sold-out item is a wasted opportunity and a dent in your marketing efficiency.

This playbook details how to create a powerful, automated system that synchronizes your inventory across all your marketing channels. Using BigCommerce as the single source of truth for your product data, GoDataFeed acts as a central command center. It pulls your inventory, applies custom business rules (like adding 'low_stock' labels or pausing ads for sold-out items), and then syndicates perfectly optimized, always-accurate product feeds to Google, Meta, and other ad platforms. Meanwhile, HubSpot captures leads from your campaigns, ensuring you can nurture every interaction.

Expected Outcomes

  • Drastically reduce wasted ad spend by automatically pausing ads for out-of-stock products.
  • Increase your Return on Ad Spend (ROAS) by focusing your budget only on available inventory.
  • Improve customer experience by eliminating the frustration of landing on a sold-out product page.
  • Save countless hours of manual work by automating product feed updates across all marketing channels.
  • Capture and nurture leads who are interested in sold-out items, converting missed sales into future revenue.

Core Tools in This Stack

BigCommerce

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BigCommerce is an open SaaS e-commerce platform that provides businesses with the tools to build, run, and grow their online stores. It supports both B2C and B2B models with flexible, scalable solutions.

Key Features
  • Drag-and-drop page builder
  • Headless commerce APIs
  • Multi-Storefront management
  • Advanced B2B e-commerce features
  • Omni-channel selling (marketplaces, social)
  • Integrated payment and shipping options
  • Built-in SEO and marketing tools
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Business & Professional Services, Health & Wellness, Technology & Software, Other

Pricing

Model: Subscription-based, Tiered pricing, Usage-based

Tier: Medium

Ease of Use

Medium

GoDataFeed

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A product feed management software designed for multichannel retailers to optimize and syndicate product data to hundreds of shopping channels like Google Shopping, Amazon, and Facebook, and automate order synchronization.

Key Features
  • Product Feed Syndication to hundreds of channels
  • Feed Optimization with a powerful rule engine
  • Marketplace Order Sync (Amazon, Walmart, eBay, etc.)
  • Performance Analytics & Reporting
  • Category Mapping
  • Inventory and Price Automation
Ideal For

Company Size: Small, Medium, Large

Industries: Retail & E-commerce

Pricing

Model: Subscription

Tier: Medium

Ease of Use

Medium

HubSpot Marketing Hub

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An all-in-one marketing automation platform designed to attract audiences, convert visitors into customers, and run complete inbound marketing campaigns at scale.

Key Features
  • Marketing Automation Workflows
  • Email Marketing & Tracking
  • Landing Page Builder
  • Lead Capture Forms
  • SEO Recommendations & Optimization
  • Social Media Management
  • Advanced Marketing Analytics
  • A/B Testing
  • Blog & Content Creation Tools
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Medium

Ease of Use

High

The Workflow

graph TD subgraph "Multi-Channel Feed Automator" direction LR N0["BigCommerce"] N1["GoDataFeed"] N2["HubSpot Marketing Hub"] N0 -- "Imports product catalog" --> N1 N1 -- "Directs ad clicks with tracked URLs" --> N0 N0 -- "Sends visitor & UTM data via tracking code" --> N2 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • GoDataFeed Syndicator

    This integration creates a data flow where BigCommerce acts as the single source of truth for product information. GoDataFeed periodically imports the entire product catalog from BigCommerce. Within GoDataFeed, you build and optimize product feeds tailored for specific advertising channels (like Google Shopping, Facebook Ads, etc.). The key integration step is using GoDataFeed's rule engine to automatically append HubSpot tracking parameters (UTM codes) to every product URL in these feeds. When a shopper clicks an ad, they are directed to the product page on the BigCommerce store. The HubSpot tracking code on the store captures the visit and the associated UTM data. This allows HubSpot to attribute the session, and any subsequent lead conversions or sales, directly back to the specific marketing channel, campaign, and ad managed through GoDataFeed, enabling true closed-loop reporting.

Get Your Free ROAS Rescue Playbook

Learn how to automatically sync inventory and stop wasting ad spend on out-of-stock products.