« Back to Solutions

Master Influencer Attribution: The All-in-One CRM Playbook

Are you struggling to track the true ROI of your influencer marketing? When performance data is scattered across social media insights, your e-commerce platform, and analytics tools, it's impossible to see the full picture. This fragmentation prevents you from knowing which influencers, channels, or specific posts are actually driving sales, leading to wasted budget and missed opportunities to scale your most profitable partnerships.

This playbook provides a step-by-step guide to consolidating your influencer marketing analytics using HubSpot's all-in-one platform. By leveraging a single, unified CRM, you can eliminate data silos and track the entire customer journey—from the first click on an influencer's link to the final sale. We'll show you how to configure attribution reports to see every touchpoint and even trigger post-purchase surveys with HubSpot Forms, ensuring all performance data is centralized for clear, actionable insights.

Expected Outcomes

  • A unified, 360-degree view of your influencer marketing performance.
  • Clear, accurate ROI data for each influencer, campaign, and channel.
  • Elimination of data silos between your marketing, sales, and analytics tools.
  • Data-driven insights to confidently allocate your marketing budget to top-performing partnerships.
  • A scalable system for tracking and optimizing influencer relationships as your business grows.

Core Tools in This Stack

HubSpot Marketing Hub

Visit website

An all-in-one marketing automation platform to attract visitors, convert leads, and run complete inbound campaigns. It provides tools for email marketing, lead generation, landing pages, analytics, and content management, all integrated with a powerful CRM.

Key Features
  • Marketing Automation Workflows
  • Email Marketing & A/B Testing
  • Lead Generation & Capture Forms
  • Drag-and-Drop Landing Page Builder
  • Social Media Management & Scheduling
  • SEO & Content Strategy Tools
  • Advanced Marketing Analytics & Reporting
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Medium

Ease of Use

Easy

HubSpot Forms

Visit website

A powerful and easy-to-use online form builder that helps you create and embed forms on your website to capture leads. All submissions are automatically synced with the free HubSpot CRM, allowing you to manage contacts and trigger follow-up actions.

Key Features
  • Drag-and-drop form builder
  • Automatic lead capture into HubSpot CRM
  • Multiple form types (e.g., embedded, pop-up, slide-in)
  • Custom fields and styling to match your brand
  • Smart fields that hide if a value is already known
  • Progressive profiling to gather more information over time
  • Automated follow-up emails and lead nurturing workflows
  • Form submission analytics and performance tracking
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Freemium, Subscription

Tier: Free

Ease of Use

Easy

The Workflow

graph TD subgraph "All-in-One CRM Approach" direction LR N0["HubSpot Marketing Hub"] N1["HubSpot Forms"] N1 -- "Creates/Updates Contact Record on Submission" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • HubSpot Native Unification

    This is a native integration within the HubSpot ecosystem. When a visitor submits a HubSpot Form, the data is instantly sent to the HubSpot CRM, which is the central database for the Marketing Hub. A new contact record is created, or an existing one is updated based on the email address. This event can then be used as a trigger for automated workflows, add the contact to specific lists for segmentation, or enroll them in marketing campaigns, all configured within the Marketing Hub.

Get Your Free Influencer Attribution Playbook

Pinpoint exactly which influencers drive sales and stop wasting your marketing budget.