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From TikTok Views to Verifiable Leads: The Influencer Attribution Playbook

Are your TikTok influencer campaigns generating buzz but no real business? You're getting views and likes, but struggle to prove ROI. Without a clear line connecting a specific influencer to a qualified lead, you can't calculate your true cost-per-lead, identify top partners, or optimize your marketing spend effectively.

The Growth Starter Stack provides a simple, powerful system to solve this attribution black hole. By creating unique, fast-loading Carrd landing pages for each influencer—complete with specific UTM tracking parameters—you can precisely track every click. Leads submitted through these pages are automatically synced to HubSpot's free CRM and tagged with their source. Simultaneously, Google Analytics tracks the entire user journey, giving you a crystal-clear picture of which influencers are not just driving traffic, but delivering valuable, convertible leads.

Expected Outcomes

  • Calculate a precise Cost-Per-Lead (CPL) for every influencer in your campaign.
  • Confidently identify your top-performing influencer partners based on hard data, not just vanity metrics.
  • Optimize your marketing budget by reallocating spend to the channels and partners that deliver real ROI.
  • Create a scalable and repeatable process for launching and tracking future influencer campaigns.
  • Present clear, defensible reports to stakeholders on the direct business impact of your social media marketing.

Core Tools in This Stack

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

Carrd

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Carrd is a simple, responsive, and easy-to-use platform for building one-page websites. It's ideal for creating personal profiles, portfolios, landing pages to capture leads, or any other simple online presence.

Key Features
  • Responsive one-page templates
  • Simple drag-and-drop editor
  • Custom domain support (Pro)
  • Email capture forms (Pro)
  • Third-party widget embeds (Stripe, PayPal, Gumroad, etc.)
  • Google Analytics integration (Pro)
  • No 'Made with Carrd' branding (Pro)
  • Generous free plan
Ideal For

Company Size: Micro

Industries: Technology & Software, Business & Professional Services, Creative & Media, Other

Pricing

Model: Freemium, Subscription

Tier: Low-cost

Ease of Use

Very Easy

Google Analytics 4

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Google Analytics 4 (GA4) is a web and app analytics service that enables businesses to measure traffic and engagement. It provides a deeper understanding of the customer journey by using a flexible, event-based data model, offering predictive insights through machine learning, and integrating directly with marketing platforms to optimize campaign performance and drive ROI.

Key Features
  • Cross-platform user journey tracking (web + app)
  • Event-based data model for flexible measurement
  • AI-powered predictive insights (e.g., purchase and churn probability)
  • Deep integration with Google Ads and BigQuery
  • Enhanced privacy controls and cookieless measurement capabilities
  • Customizable reports and data explorations
  • Real-time activity monitoring
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Freemium

Tier: Free

Ease of Use

Intermediate

The Workflow

graph TD subgraph "The Growth Starter Stack" direction LR N0["HubSpot CRM"] N1["Carrd"] N2["Google Analytics 4"] N1 -- "Sends form data to create/update contact" --> N0 N1 -- "Sends custom event for lead conversion" --> N2 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Zapier Lead Sync

    This integration uses a Zapier Webhook as the trigger. When a user submits a form on a Carrd website, Carrd sends the form data to the Zapier Webhook. Zapier then initiates a multi-step workflow. First, it takes the submitted data (e.g., name, email, phone) and uses it to find, create, or update a contact record in HubSpot CRM. Second, it sends a custom event to a Google Analytics 4 property using the Measurement Protocol, logging the lead conversion for analytics and reporting.

Unlock Your TikTok ROI Playbook

Turn views into verifiable leads and learn to attribute every dollar of your influencer spend.