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From Siloed AR to Omnichannel Success: The Automated Hub & Spoke Playbook

Your powerful 3D and AR assets are trapped on your product pages, failing to deliver their full marketing potential. This siloed approach misses crucial opportunities for omnichannel engagement, from dynamic social ads to personalized email campaigns, resulting in a low ROI on your content investment and a disconnected customer journey.

This playbook implements an 'Automated Hub & Spoke' model to unleash your AR assets across all your marketing channels. By using Segment as a central Customer Data Platform (CDP), we capture every user interaction with your 3D models. This rich behavioral data is then automatically routed to 'spoke' destinations like Mailchimp. Now, you can trigger hyper-personalized email campaigns based on the exact products a customer viewed in AR, transforming a one-off website interaction into a continuous, engaging, and high-converting omnichannel experience.

Expected Outcomes

  • Maximize the ROI of your 3D and AR content by leveraging it across multiple channels.
  • Break down data silos by creating a unified view of customer interactions with your AR experiences.
  • Automate hyper-personalized email marketing campaigns based on real-time user behavior.
  • Increase customer engagement and conversion rates with timely, relevant follow-up communications.
  • Create a seamless, omnichannel customer journey that connects your website, email, and other marketing touchpoints.

Core Tools in This Stack

Segment

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Segment is an AI-powered Customer Data Platform (CDP) that enables businesses to collect, clean, and activate their customer data. It provides a single API to gather data from various sources and send it to hundreds of tools for analytics, marketing automation, and data warehousing.

Key Features
  • Single API for data collection from web, mobile, and servers
  • Extensive integration library with hundreds of destinations (Connections)
  • Data governance and validation to ensure data quality (Protocols)
  • Identity resolution to create unified customer profiles (Unify)
  • Audience segmentation and activation for marketing campaigns
  • Real-time data streaming to warehouses and tools
  • Serverless functions for data transformation and enrichment
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Health & Wellness, Other

Pricing

Model: Free, Subscription, Usage-Based, Enterprise

Tier: Mid-Range

Ease of Use

Medium

Mailchimp

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Mailchimp is an all-in-one marketing platform that helps small businesses and larger enterprises market smarter, not harder. It provides AI-powered tools to create and send engaging email campaigns, automate marketing tasks, manage audiences, and analyze campaign performance.

Key Features
  • Email Campaign Builder
  • Marketing Automation
  • Audience Management & Segmentation (CRM)
  • AI-powered Content Optimizer
  • Landing Page and Website Builder
  • A/B Testing
  • Advanced Reporting & Analytics
  • Extensive Integrations with other apps
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Freemium, Subscription

Tier: Mid-tier

Ease of Use

User-Friendly

The Workflow

graph TD subgraph "Automated Hub & Spoke" direction LR N0["Segment"] N1["Mailchimp"] N0 -- "Creates/Updates Subscribers from `identify` calls" --> N1 N0 -- "Adds Tags & Triggers Automations from `track` calls" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • LensConnect

    This integration establishes a one-way data flow from Segment to Mailchimp. When you make an `identify` call in Segment, LensConnect captures the user's traits (like email, name, and custom attributes) and uses them to create or update a subscriber in a specified Mailchimp audience, mapping Segment traits to Mailchimp merge fields. When you make a `track` call in Segment, LensConnect can translate these events into Mailchimp tags or trigger specific automation workflows, allowing you to segment your audience and engage with them based on their real-time actions.

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