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From Manual Search to Automated Outreach: The DTC Influencer Management Playbook

Tired of spending endless hours manually hunting for influencers on Instagram and TikTok? This slow, unscalable process eats up valuable time for small DTC teams, leading to a limited pool of candidates and lackluster campaign results.

This playbook transforms your influencer management from a manual chore into an automated, scalable system. We'll show you how to capture potential influencer data directly into a centralized Google Sheet. This 'single source of truth' becomes your powerhouse for launching personalized outreach campaigns with MailerLite, or even bulk-creating unique discount codes in Shopify, streamlining your entire workflow.

Expected Outcomes

  • Drastically reduce the manual hours spent on influencer discovery and data entry.
  • Build a scalable, centralized, and shareable influencer database.
  • Increase outreach efficiency with personalized, automated email campaigns.
  • Improve campaign tracking and the ability to generate unique affiliate/discount codes.

Core Tools in This Stack

Google Sheets

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A cloud-based spreadsheet application that enables users to create, edit, and collaborate on spreadsheets in real-time. It's part of the Google Workspace suite and is designed for data analysis, project tracking, and making data-driven decisions.

Key Features
  • Real-time collaboration and co-editing
  • Integration with other Google Apps
  • Extensive template gallery
  • Data analysis with charts, pivot tables, and formulas
  • Cloud-based access from any device
  • Compatibility with Microsoft Excel files
  • Version history
  • Extensible with add-ons and Google Apps Script
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription

Tier: Freemium

Ease of Use

Easy

MailerLite

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An all-in-one digital marketing platform that helps businesses of all sizes grow their audience and revenue through email marketing, automation, websites, and landing pages.

Key Features
  • Email Automation
  • Drag & Drop Editor
  • Landing Pages & Websites
  • Signup Forms & Pop-ups
  • A/B Testing
  • E-commerce Integration
  • AI Content Generation
  • Segmentation
Ideal For

Company Size: Micro, Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Beginner

The Workflow

graph TD subgraph "Google Sheets & Mail Merge Power-Up" direction LR N0["Google Sheets"] N1["MailerLite"] N0 -- "Creates or Updates Subscribers on New Row" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • SheetSync

    This integration establishes a one-way data flow from Google Sheets to MailerLite. It is triggered whenever a new row is added to a designated Google Sheet. The data from the columns in that row (e.g., Email, Name, Company) is then mapped to corresponding fields for a subscriber in MailerLite. The integration logic creates a new subscriber in a specified MailerLite group or updates an existing subscriber if the email address already exists.

Automate Your Influencer Hunt

Stop the endless scrolling and build a scalable system to find high-impact brand partners.