« Back to Solutions

From Influencer Hype to Sales: The 'Scrappy Start' Video Landing Page Playbook

Your influencer campaign is a smash hit—traffic is pouring in. But the sales? Crickets. The jarring disconnect between your influencer's authentic video and your generic landing page is killing your conversions. Visitors feel baited-and-switched, trust evaporates, and your campaign ROI plummets. You're paying for clicks, not customers.

Introducing 'The Scrappy Start'—the fastest, most affordable way to solve landing page disconnect. This playbook shows you how to create a dedicated, shoppable video landing page in hours, not weeks. By embedding an interactive video that mirrors the influencer's content, you maintain the narrative, build on their established trust, and guide visitors from 'view' to 'purchase' seamlessly. It's the perfect, low-risk strategy for single-product campaigns or testing the power of personalized, shoppable content.

Expected Outcomes

  • Drastically reduce bounce rates by creating a cohesive user journey from social media to landing page.
  • Increase conversion rates by embedding a shoppable video that allows for immediate purchase.
  • Maximize influencer campaign ROI with a low-cost, high-impact landing page solution.
  • Launch personalized campaign pages in hours, enabling rapid testing and deployment for multiple influencers.

Core Tools in This Stack

ThingLink

Visit website

A visual learning solution that enables users to create interactive images, videos, 360° media, and virtual tours by adding rich media tags. It is widely used to make content more engaging and accessible for education, training, and marketing.

Key Features
  • Interactive Tagging (add hotspots to media)
  • Support for Images, Videos, 360° Media, and 3D Models
  • Virtual Tour Creator
  • Scenario Builder for branching logic
  • Accessibility Features (Immersive Reader integration)
  • Content Embedding and Sharing
  • Analytics and Statistics
  • LMS and LTI Integration
Ideal For

Company Size: Small, Medium

Industries: Education & Non-Profit, Business & Professional Services, Technology & Software, Creative & Media, Retail & E-commerce, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Mid-range

Ease of Use

Easy

Carrd

Visit website

Carrd is a simple, responsive, and easy-to-use platform for building one-page websites. It's ideal for creating personal profiles, portfolios, landing pages to capture leads, or any other simple online presence.

Key Features
  • Responsive one-page templates
  • Simple drag-and-drop editor
  • Custom domain support (Pro)
  • Email capture forms (Pro)
  • Third-party widget embeds (Stripe, PayPal, Gumroad, etc.)
  • Google Analytics integration (Pro)
  • No 'Made with Carrd' branding (Pro)
  • Generous free plan
Ideal For

Company Size: Micro

Industries: Technology & Software, Business & Professional Services, Creative & Media, Other

Pricing

Model: Freemium, Subscription

Tier: Low-cost

Ease of Use

Very Easy

The Workflow

graph TD subgraph "The Scrappy Start" direction LR N0["ThingLink"] N1["Carrd"] N0 -- "Generates embed code for" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • ThingLink Content Embed

    This integration works by generating an embed code for a specific piece of interactive content (a 'ThingLink') within the ThingLink platform. This code is then pasted into an 'Embed' element on a Carrd landing page. Carrd renders the iframe provided by ThingLink, displaying the fully interactive content directly on the live page. Data flow is one-way: ThingLink content is displayed in Carrd. There is no data sent from Carrd back to ThingLink through this specific embed method.

Turn Influencer Hype Into Sales

Stop losing customers to the 'bait-and-switch' and build the simple video landing page that actually converts.